Take-Two Interactive's third-quarter financial results have been published, which means there's plenty of information to glean from the company behind 2K and Rockstar's latest numbers. What everyone wants to hear about, though, is Grand Theft Auto VI, which may just be the most anticipated video game ever, and in the meantime, GTA V has hit yet another astronomical sales milestone.
While Take-Two's chief executive officer, Strauss Zelnick, didn't get too deep into what's coming for GTA VI, he did confirm in an interview with The Game Business and during the call with investors that we can expect more "marketing beats" for the game during Summer 2026. He also reaffirmed the game's release date, which is, as of the time of this writing, still set to be November 19, 2026.
"We feel great about it," Zelnick told The Game Business. He added, "You know me pretty well, for me to even say we've got marketing beats coming this summer, is a huge departure from what I usually say, which is that our labels will make marketing announcements."
Last month, on GTA VI's release date, we heard that its November date is a "more real" release window than its previous 2025 date. Before that, Zelnick said his confidence level that the game would not be delayed was "very, very high." Everything Take-Two is projecting in this report supports that it will indeed be launching this coming November. Hopefully, that's still the case the closer we get to the date, though a lot can always change in the coming months.
Regarding GTA V's new sales milestone, Take-Two reports that the game has sold an astounding 225 million copies over the last decade plus. It adds that the Grand Theft Auto series has, overall, sold a whopping 465 million copies in its lifetime, which means that on its own, GTA V accounts for almost half of all copies of a Grand Theft Auto game that have been sold since the series launched in 1997.
Overall, Take-Two reported $1.76 billion in net bookings, well above its projected $1.6 billion for its third quarter, with Grand Theft Auto contributing its fair share to the increase in revenue. GTA Online, for its part, saw a 27% increase in revenue.
While everything is coming up roses in Take-Two's financials, its subsidiary and Grand Theft Auto VI developer, Rockstar, continues to be under pressure from unions over the firing of 31 workers in the UK and three workers in Canada. Rockstar continues to claim that these workers were leaking confidential information, while the IWGB union representing the fired workers continues to refute those claims and accuses Rockstar of union-busting.
The most recent update in that case was a UK judge denying the fired workers' interim pay, though the case itself is far from over.
About the author: David has been writing about videogames, technology, and culture since 2020, with a focus on reporting daily news across multiple publications, including GameDaily.Biz, GameSkinny, and PlayStation Universe before joining Wccftech in 2025. David started contributing as Canada/US reporter for Wccftech's gaming section in 2025. Besides being up-to-date on the industry's movements, he loves interviewing developers, reviewing games, and writing intricate essays about the symbolism and layered meanings to be found in rich narratives as he's done for publications like GamesIndustry.Biz, LostInCult, and others. Outside of games he loves movies, music, theatre, his hometown, and his family, though not necessarily in that order.
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