Kalshi, the US prediction market and market trading platform where millions of people bet on major global and cultural events, including things like what the game of the year will be this year at The Game Awards 2025 has crossed a cultural milestone by appearing in an ad for Call of Duty: Black Ops 7.
The ad is a live-action mock-up of fictional news cycles that follow the events of the narrative in Black Ops 7, and at about halfway through the short teaser trailer, a shot of a Kalshi query regarding whether robots will replace human soldiers in the US military is spotted with 76% of fictional bets voting yes, and the remaining 24% saying no.
Kalshi shared the trailer from its official account on X (formerly Twitter), writing, "Kalshi *hands shake emoji* Call of Duty. Prediction markets and culture are now one."
There are several claims online that Kalshi has partnered with Activision in some way, but there's no official word from either company that the partnership is any deeper than Kalshi appearing in the trailer.
That said, the prediction market's appearance alone is of some significance, as it's another layer of cultural integration for the platform that hasn't yet been seen, especially at such a high scale as this.
We'll provide an update if it becomes clear that there is a deeper partnership here. In the meantime, you can expect to see more of Call of Duty: Black Ops 7 this coming week, starting on Tuesday, August 19, at Gamescom 2025 Opening Night Live.
About the author: David has been writing about videogames, technology, and culture since 2020, with a focus on reporting daily news across multiple publications, including GameDaily.Biz, GameSkinny, and PlayStation Universe before joining Wccftech in 2025. David started contributing as Canada/US reporter for Wccftech's gaming section in 2025. Besides being up-to-date on the industry's movements, he loves interviewing developers, reviewing games, and writing intricate essays about the symbolism and layered meanings to be found in rich narratives as he's done for publications like GamesIndustry.Biz, LostInCult, and others. Outside of games he loves movies, music, theatre, his hometown, and his family, though not necessarily in that order.
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