50%
Plausible
The Mac lineup will obtain a mammoth advantage over the competition because Apple has kept its prices in check, but this isn’t the only lineup the company is focused on. According to the latest rumor, the iPhone 18 Pro and iPhone 18 Pro Max could become two of the most popular flagships on the planet because, where rivals are introducing price hikes left, right, and center, Apple is rumored to introduce a price freeze. However, there’s a catch, but not a terrible one: those who are used to picking out their favorite color options might be left sorely disappointed.
iPhone 18 Pro and iPhone 18 Pro Max will be limited to three finishes to curb prices caused by the DRAM shortage
Various details surrounding the price freeze of the iPhone 18 Pro were spotted by yeux1122’s blog, stating that Apple’s flagship series will be introduced in just three colors to keep a lid on what the company will charge its customers. We’ve already reported that Apple isn’t receiving any discounts on DRAM purchases and is instead purchasing this component in massive quantities to starve the competition, so the Cupertino firm is risking its margins, just as long as its rivals cannot obtain this crucial piece of the puzzle.
As for the colors, the rumor claims that the iPhone 18 Pro and iPhone 18 Pro Max will be available in the dark gray, deep dark red, and silver white finishes. As for the iPhone Fold, there are no details regarding how many options will be available for Apple’s first foldable flagship, but the price freeze on just the premium iPhone 18 models will reward the company with billions in revenue.
In fact, we wouldn’t be surprised if die-hard Android smartphone enthusiasts finally throw in the towel and gravitate to iOS if vendors can’t control the pricing. TF International Securities analyst Ming-Chi Kuo has previously recommended that Apple absorb all DRAM costs since it will allow the company to take advantage of the market chaos. Additionally, given that the firm’s Services division is now a multi-billion-dollar revenue-generating machine, absorbing DRAM costs will become much easier.
Assuming Apple can achieve a price freeze on the iPhone 18 Pro and iPhone 18 Pro Max just by sticking to three color options, it will be a monumental feat and one that likely cannot be replicated by its rivals. In short, 2026 could potentially be Apple’s year.
News Source: yeux1122’s blog
About the author: Omar Sohail is a reporter and analyst for Wccftech's mobile section, specializing in the technology and business of the mobile industry. His expertise lies in the intricate hardware supply chain, covering developments in semiconductor manufacturing, chip lithography, and camera sensor technology.
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