With the iPhone 17 lineup set to be announced next week, anticipation is gradually building up, and not for the flashy new features. It was previously reported that the latest models will come with a higher price tag than the current iPhone 16 lineup due to higher production costs and the tariffs imposed on imports by the Trump administration. However, JPMorgan analysts report a welcome relief, suggesting that the price increases may be slim to none (via 9to5mac). If the news has any heft to it, we can expect the iPhone 17 lineup to sell well, considering the number of novel features coming with the devices alongside a brand-new ultra-thin iPhone.
Most iPhone 17 models are expected to match iPhone 16 pricing, with only one Pro variant costing more for added value
The latest news provides optimistic projections that are vastly different from what we have previously heard. According to the information, the base iPhone 17 will start at $799, the same as the current model, while the iPhone 17 Air is expected to be priced at $899 or $949, which means that either the price will remain the same as the iPhone 16 Plus, or it will go $50 higher. As for the iPhone 17 Pro models, the analysts believe that the smaller variant would see a $100 price hike, but it would come with double the base storage at 256GB. The bigger iPhone 17 Pro Max would be priced the same at $1,199, which is a sigh of relief as it is one of the most highly demanded models.
JPMorgan’s analysis of the prices suggests that Apple is likely to absorb some of the costs, easing the financial blow for customers, especially amid fears of a massive price hike due to tariffs. From the general perspective, it can be seen that only the iPhone 17 Pro is expected to see a $100 price increase, but since it will come with double the storage capacity, you are basically getting more value, similar to how the company increased the price of the iPhone 16 Pro Max last year.
Even if one or two models escape the price hike, it would still soften the overall perception of the lineup, and it could be one of the reasons why the company is going for this approach. The report comes only a week before the launch of the iPhone 17 lineup, which is expected to take place on September 9 at the company’s ‘Awe dropping’ event. The company also plans to announce the new Apple Watch and AirPods, and we will be covering the event in extensive detail, so be sure to keep an eye out for our in-depth coverage.
About the author: Ali Salman is a technology reporter for Wccftech mobile section with a specialized focus on Apple and the intellectual property that drives mobile innovation. He has cultivated a unique expertise in analyzing and deconstructing complex technology patents, translating dense legal and technical documents into clear, insightful reports on future products.
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