Grand Theft Auto 6 Could Be One Of the Industry Growth Engines This Year, And Its Pricing Could Re-Establish Packaged Games Prices After Decades of Deflation

Jan 20, 2025 at 07:53am EST
Grand Theft Auto 6 Grand Theft Auto VI

A lot seems to be riding on Grand Theft Auto 6, as the next entry in the series by Rockstar Games is considered to be among the growth engines for the entire game industry this year.

In a new massive State of Video Gaming in 2025 presentation by CEO of Epyllion Matthew Ball, the new entry in the Rockstar Games series is among the potential growth engines for the industry this year together with the Nintendo Switch 2, other handhelds, non-core markets and more, which could help pull the industry from the cycle it has been in for a while.

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Specifically speaking about Grand Theft Auto 6, it is highlighted in the presentation how the game's release this year will have a mixed impact on the industry due to how the game will only be released on consoles and will severely cannibalize hours and spend in other titles, but some publishers hope the game's pricing will break the $70 barrier, and re-establish packaged game pricing after decades of deflation despite rampant cost growth.

This isn't the first time we have heard about the potential impact Grand Theft Auto 6 will likely have on the entire video game industry. Last month, we learned that some publishers have yet to commit to Fall 2025 release dates for their games to be sure to launch their games as far away as possible from Rockstar Games' open-world game.

Unfortunately, all of this planning could be for naught, as there's still the concrete possibility the game will be delayed to 2026, which wouldn't be very surprising, considering we have seen nothing of the game since the first trailer released in late 2023.

About the author: Francesco De Meo has been covering video games and technology since 2012, starting his career at small outlets like Gamersyndrome and GeekSnack. After joining Wccftech gaming section in 2015, he quickly expanded his video gaming coverage with in-depth reporting, interviews with iconic industry figures such as Grasshopper Manufacture founder and No More Heroes creator Goichi "Suda51" Suda, Resident Evil series creator Shinji Mikami, Team NINJA's president and Nioh series director Fumihiko Yasuda, and Silent Hill creator Keiichiro Toyama, reviews and on-the-ground coverage of major industry events such as Gamescom and E3. When he's not reporting or reviewing, Francesco can be found playing the genres he loves most, spending time with his six cats, reading, writing music, playing guitar and drumming for his progressive rock band.

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