NVIDIA and AMD are expected to raise GPU prices significantly in the coming months, as reports suggest up to $5000 for the flagship RTX 5090.
The Fastest Gaming Graphics Card, The GeForce RTX 5090, Will Become The Highest-Priced GPU Ever Due To Imminent Price Hikes From NVIDIA & AMD
We have covered reports that AMD and NVIDIA are planning to raise GPU prices in the coming months. There was already a hint of these price hikes for Q1 2026, which would further disrupt the DIY gaming PC segment, and it looks like the pricing structure across a broad spectrum of consumer GPUs is going to get messier.
According to the Korean Tech outlet, Newsis, who cite industry sources, it is once again reported that the rising DRAM prices will lead to higher prices for not just consumer GPUs, but also Data Center GPUs by NVIDIA and AMD. The latest data suggests that AMD is preparing a price increase as early as January 2026, which aligns with previous reports, while NVIDIA is planning a price hike by February 2026.
The price increase will primarily affect the current-gen lineups, such as NVIDIA's RTX 50 "Blackwell" and AMD's Radeon RX 9000 "RDNA 4" series. The price increase will come in gradual steps, starting in Jan / Feb 2026 and continuing to see increments every passing month.
Most GPUs saw prices falling below MSRP in recent months, but these were mostly in part thanks to holiday deals. In the coming months, NVIDIA's flagship GPU, the GeForce RTX 5090, is expected to see a major price increase, soaring up to $5000 US. The GPU initially launched at $2000 US, so that makes it a 2.5x increase versus the official MSRP.
Quoting an industry insider regarding memory prices, it is stated that GPU manufacturing costs have exceeded by 80% from the memory portion alone. We should also state the recent influx of reports stating that NVIDIA is cutting down the manufacturing of GeForce RTX 5060 Ti & GeForce RTX 5070 GPUs.
Well, that isn't entirely true; the reality is that the production of the chips used by these GPUs remains normal, and so does the supply. The only thing that is happening is that a lot of the supply is now being bought up by customized AI factories in Asian markets who are repurposing consumer GPUs for AI-associated markets. There are a large number of 3rd party sellers who are selling thousands of custom blower-styled RTX 5060 Ti, RTX 5070, RTX 5070 Ti, and RTX 5080 GPUs. This has been happening for some time now.
It doesn't stop there, NVIDIA's RTX 4080 and RTX 5080 GPUs have also reportedly seen double VRAM "32 GB AI" variants from such modders to market and sell them towards AI markets. So it looks like 2026 will end up as a disappointing year for gamers and those waiting to upgrade their PCs.
News Source: Harukaze5719
About the author: A Software Engineer by training and a PC enthusiast by passion, Hassan Mujtaba serves as Wccftech's Senior Editor for hardware section. With years of experience in the industry, he specializes in deep-dive technical analysis of next-generation CPU and GPU architectures, motherboards, and cooling solutions. His work involves not only breaking news on upcoming technologies but also extensive hands-on reviews and benchmarking.
Follow Wccftech on Google to get more of our news coverage in your feeds.
