Fortnite Is the Biggest Competitor to Any New Game or Service; Top Live Games Sucking Nearly Half of the Playtime on Consoles Are a Bigger Threat to the Video Games Industry Than Subscription Services

Jul 11, 2025 at 06:43am EDT
Fortnite video games industry

The games industry is undergoing some radical changes, and the challenges it is facing are caused more by the dominance of Fortnite and other popular live service and forever games than subscription services like Xbox Games Pass, according to a well-known analyst.

Commenting on recent video game sales data, Circana (NPD) Executive Director and Video Games Industry Analyst Mat Piscatella mentioned how video game subscription spending in the United States reached an all-time high in May 2025 with $0.6 billion spent and achieving the third consecutive month of growth. The analyst speculates that the spending increase in subscription services could be related to inflation and general economic uncertainty, making users look for value, which a service like Xbox Game Pass definitely provides.

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US video game subscription spending reached an all-time monthly high in May 2025 ($0.6B), while experiencing its 3rd consecutive month of growth.Looks to me that the pressures of higher prices in everyday spending categories like food and general economic uncertainty has folks looking for value.

Mat Piscatella (@matpiscatella.bsky.social) 2025-07-09T13:23:54.142Z

Replying to a user mentioning the narrative that subscription services are killing the video games industry, Mat Piscatella highlighted how top live service games like Fortnite are more of a threat to the industry than services like Xbox Game Pass. The top 10 live service games are sucking nearly half of all gaming hours from the PlayStation and Xbox ecosystems before any other game can even get a taste of their popularity, so much so that, in every presentation given, the analyst points out that the biggest competitor to any new game or service is Fortnite. Compared to what the Epic Games' title, Minecraft and Roblox are doing, nothing else really matters.

The top 10 live service games sucking nearly half of all gaming hours from the PS and XBX ecosystems before any other game can even get a taste is a far bigger threat than the sub model imo but what do I know.

Mat Piscatella (@matpiscatella.bsky.social) 2025-07-09T13:51:25.542Z

This isn't the first time this week that we have heard how competing with games like Fortnite will become increasingly difficult. A few days ago, Square Enix's former Director of Business provided a rather in-depth analysis of the gaming industry's current state and how its transition to a social network of games phase is likely to shape its future.

About the author: Francesco De Meo has been covering video games and technology since 2012, starting his career at small outlets like Gamersyndrome and GeekSnack. After joining Wccftech gaming section in 2015, he quickly expanded his video gaming coverage with in-depth reporting, interviews with iconic industry figures such as Grasshopper Manufacture founder and No More Heroes creator Goichi "Suda51" Suda, Resident Evil series creator Shinji Mikami, Team NINJA's president and Nioh series director Fumihiko Yasuda, and Silent Hill creator Keiichiro Toyama, reviews and on-the-ground coverage of major industry events such as Gamescom and E3. When he's not reporting or reviewing, Francesco can be found playing the genres he loves most, spending time with his six cats, reading, writing music, playing guitar and drumming for his progressive rock band.

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