Electronic Arts (EA) reported its Q1 2026 financial results a few hours ago, beating expectations with a revenue of $1.3 billion (+4.84% over the estimates and 3% more than last year). This is certainly a great setup for the publisher ahead of highly anticipated game launches, such as Battlefield 6, skate, and The Sims through Project Rene. Will EA join other publishers like Nintendo in raising game prices beyond $70, though?
It doesn't seem like that's happening, at least for the time being. In the ensuing Q&A with investors, EA CEO Andrew Wilson said (excerpt from Investing.com):
We’re not looking to make any changes on pricing at this stage, but that’s in the construct of we already offer a fairly broad pricing scheme across our various products. When you think about everything from free to play through to our premium products and our deluxe editions, our orientation is always to capture the full spectrum of pricing so that we can serve players in the best way possible and offer them the greatest value. We’ll continue to look at opportunities to deliver great value to our players through various pricing schemes over the course of time, but no dramatic changes planned yet.
That's great news for gamers interested in games such as Battlefield 6. It may be a conscious decision on EA's part. The publisher is looking to attract a big audience for this new installment in the military shooter franchise, after all, and setting a price that many consumers are not comfortable with would be counterproductive.
EA has set the multiplayer reveal for tomorrow. Livestreamed events will take place in Los Angeles, Berlin, Paris, and London and kick off at 11:30 AM Pacific Time. We'll have our own Kai Tatsumoto in Los Angeles to play the game and report his first impressions.
About the author: With over two decades of experience in gaming journalism, Alessio Palumbo has led the gaming vertical at Wccftech since August 2015. He started working at a young age for Italian websites like Everyeye.it, Gamestar.it, Nextgame.it, and Multiplayer.it before kickstarting the indie English-language publication Worlds Factory as its founder and Editor in Chief. In the last decade, he has coordinated the overall output of Wccftech's gaming section, managed PR relations, assigned reviews, produced daily news coverage, edited gaming content as needed, and delivered game reviews. Arguably, his trademark content is the long series of exclusive developer interviews that have been cited by Wikipedia and by the biggest news media and gaming publications. His passion for technology also makes him knowledgeable when it comes to gaming hardware and tech. His favorite genres include RPGs, MMORPGs, and action/adventure games.
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