We continue to get one anecdotal evidence after another that Apple's iPhone 17 lineup is proving to be an incontrovertible hit across various markets around the globe.
Now, Counterpoint has just published its own research, delineating the iPhone 17 lineup's demand-related trends, especially in the US and China.
Counterpoint: "The iPhone 17 Series Have Outsold The iPhone 16 Series By 14% During The First 10 Days Of Availability In China And the US"
In a fresh report out today, Counterpoint has noted that the Apple iPhone 17 lineup has outsold the iPhone 16 series by 14 percent in the first 10 days of availability in the US and China.
Key Takeaways:
- The base iPhone 17 now makes up 22 percent of Apple's sales mix vs. 19 percent for the base iPhone 16, and is outselling its previous variant by a whopping 31 percent.
- The 17 Pro and Pro Max make up 75 percent of Apple's sales mix vs. 76 percent for the previous generation, and are outselling their previous versions by 12 percent.
- The iPhone 17 Air makes up 3 percent of the overall sales mix vs. 4 percent for the iPhone 16 Plus.
Notes:
- There are various factors contributing to the demand strength for the base iPhone 17:
- Offers great value for money as the base iPhone 17 model now comes equipped with "a better chip, improved display, higher base storage, and selfie camera upgrade," all for the same price tag of $799 for the base iPhone 16.
- The base model is eligible for China's national digital product subsidy program, whereby devices priced below 6,000 yuan (roughly $841) receive a 15 percent discount, with the total subsidy capped at 500 Yuan.
- The iPhone 17 Air is experiencing particularly strong demand in China, where its eSIM-only mode of cellular connectivity is perceived as something of a novelty.
- The iPhone 17 Pro and Pro Max models are witnessing heightened demand in the US, where the big three carriers have boosted their subsidies for the models by 10 percent (or $100).
About the author: Writing is my one incontrovertible passion. Over the past six years, he has authored over 2,200 distinct articles on financial and tech-related topics, spanning nearly 1 million words. And he has been a member of Wcctech mobile team since 2025. As an alumnus of the University of Toronto, Rotman Commerce Program, I bring nuance, in-depth knowledge, and a unique perspective to every topic that I cover. When I'm not writing, I'm traveling the world, exploring hidden confectionaries and restaurants as an aspiring food connoisseur.
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