There is a torrent of jobs available for Apple’s visionOS platform, which may hint that the California-based giant is going through an aggressive hiring spree since there’s incredible demand for the Vision Pro. Bloomberg’s Mark Gurman didn’t believe this was the case and, as a result, was receiving flak for shutting down claims that Apple’s expensive $3,499 mixed-reality headset was a dud, despite the myriad of job postings. Now, he has come forth to bury the confusion by mentioning that Apple has grand plans for the future of visionOS.
New job posts are for optimizing the visionOS platform, not to mention Apple working on its smart glasses
The Vision Pro isn’t going to be the only product that can run visionOS, as Apple has other devices in the works that can potentially succeed where the bulky head-mounted wearable failed. Gurman has reported that while there are Vision Pro hardware jobs, the majority of them are for the company’s next product, smart glasses. Compared to the Vision Pro, the display-free device will be incredibly lightweight and will not appear obnoxious when worn by the wearer.
The reduced weight will eliminate fatigue, allowing users to interact with the smart spectacles for prolonged periods, leading to potentially increased adoption. Also, just because the Apple Vision Pro didn’t grow in popularity doesn’t mean that the visionOS platform will be discontinued, as the Cupertino firm needs personnel who excel in software optimizations, the addition of new features, and maintenance to keep it alive and kicking.
Even though Gurman has been adamant about the Vision Pro’s failure, he isn’t wrong in his assessment. Aside from insiders providing him with near-accurate information, the ludicrous price, increased weight, lack of meaningful apps to create a decent ecosystem, and subpar battery life were the ingredients behind the Apple Vision Pro’s underwhelming sales.
Gurman has also reported that immersive video was one of those features that could have propelled the headset’s sales, but Apple wasn’t interested in pushing it quicker. A combination of the reasons mentioned above, the device shipped less than half a million units by the end of 2024, and by January 2026, the Vision Pro’s marketing budget in various countries was slashed by 95 percent.
News Source: Mark Gurman
About the author: Omar Sohail is a reporter and analyst for Wccftech's mobile section, specializing in the technology and business of the mobile industry. His expertise lies in the intricate hardware supply chain, covering developments in semiconductor manufacturing, chip lithography, and camera sensor technology.
Follow Wccftech on Google to get more of our news coverage in your feeds.
