Another day and another Apple Mac configuration appears to have been pulled, all in a bid to conserve precious memory resources for Apple's upcoming M5-based Mac Studio and Mac mini devices.
Just days after pulling the base M4 Mac mini, Apple has narrowed the M3 Ultra Mac Studio configurator to the lone 96GB memory option
First, Apple increased their lead times. And now, entire memory configurations for the Mac Studio and Mac mini devices are going offline.
Just last week, Apple pulled the base variant of the Mac mini, which sported the M4 chip, 16GB RAM, 256GB of storage, and a retail price of $599, from its configurator.
Today, Apple has pulled the 256GB option from the M3 Ultra Mac Studio configurator, leaving the 96GB memory configuration as the sole option.
This comes as Apple conceded during its latest earnings call last week that it'll take several months for the supply of Mac Studio and Mac mini devices to catch up with demand, pointing to agentic AI as a major source of demand for these products.
Apple had gone on to note that Mac-related supply constraints were not due to a shortage of memory resources but rather because of the limited availability of advanced nodes at TSMC.
Of course, what Apple deliberately omitted was the inconvenient fact that, in many cases, the iPhone maker is curtailing the production of M3- and M4-based Mac Studio and Mac mini devices to conserve memory resources for the upcoming M5-based devices, which are expected to launch as soon as this summer.
In fact, a single 256GB unified memory pool is sufficient for around 10 M5 Pro-based 24GB MacBook Pro devices, which also entail higher margins cumulatively vs. a single Mac Studio device.
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