Apple is seriously upping its AI game in 2027, if the latest tidbits from Bloomberg's Mark Gurman is anything to go by.
Mark Gurman: Apple is developing an AI chatbot called Campos internally, as well as a dedicated AI pin
In his first report of the year, Mark Gurman has delineated Apple's sweeping AI plans for 2027, which now include a dedicated Siri chatbot to take on ChatGPT and a wearable AI pin to counter OpenAI's upcoming consumer devices.
Gurman has noted that the Siri chatbot will run on Google's own TPUs and cloud infrastructure, suggesting that the model powering the chatbot Siri would be substantially more powerful than the one behind the upcoming Siri revamp.
Do note that Bloomberg's Mark Gurman previously disclosed that Apple would pay Google around $1 billion per year as a licensing fee of sorts for deploying a gigantic 1.2-trillion-parameter custom Gemini AI model on Apple's private servers, where the model would help process the more complex AI queries by using encrypted and stateless data to maintain user privacy.
The tie-up will also allow Apple to launch a revamped version of Siri, possibly with the upcoming iOS 26.4 update, bringing the much-delayed in-app actions, personal context awareness, and on-screen awareness to its bespoke voice assistant.
According to Gurman, the Siri chatbot would be fundamentally different from the one that will debut this spring with iOS 26.4. The LLM will be baked into Apple's software rather than debuting as a standalone app.
Apple's Siri chatbot will reportedly be able to search the web, generate content, including images, provide coding assistance, summarize and analyze information, as well as upload files.
It will be able to use personal data to complete tasks and sport a substantially improved search feature. Apple is also designing a feature that will let the Siri chatbot view open windows and on-screen content, as well as adjust device features and settings.
Additionally, Apple is also slated to debut an AI wearable device in the shape of a pin, with initial sales expectations set at 20 million units. The wearable pin is roughly the size of an AirTag and is equipped with multiple cameras, a speaker, microphones, and wireless charging.
About the author: Writing is my one incontrovertible passion. Over the past six years, he has authored over 2,200 distinct articles on financial and tech-related topics, spanning nearly 1 million words. And he has been a member of Wcctech mobile team since 2025. As an alumnus of the University of Toronto, Rotman Commerce Program, I bring nuance, in-depth knowledge, and a unique perspective to every topic that I cover. When I'm not writing, I'm traveling the world, exploring hidden confectionaries and restaurants as an aspiring food connoisseur.
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