Apple Is Now Penalizing Its Internal Teams That Don’t Use Enough AI In Their Workflow

Apr 13, 2026 at 02:11pm EDT
An illuminated Apple logo is displayed on the facade of an Apple Store.

Apple appears to be doubling down on Claude AI in its internal workflows, going so far as to penalize low token consumption, as per new anecdotal evidence.

Some of Apple's internal teams now have a daily budget of around $300 worth of Claude AI tokens, with low token consumption increasingly singled out

As per an anecdote, Apple's global sourcing teams on the business development side have received a daily budget of as much as $300 worth of tokens for Claude AI over the past few weeks.

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What's more, backfill requests are now increasingly predicated on a given team's overall AI use, with Apple teams that fail to consume their daily token budget by a wide margin facing elevated request denials.

Just to contextualize Apple's daily token budget for such teams, consider the fact that according to Anthropic, Claude Code typically costs $100–$200 per developer per month on Sonnet 4.6.

This suggests Apple is really doubling down on AI use within its internal workflows with an eye towards boosting the productivity of each team.

Meanwhile, Apple's consumer-facing AI strategy is also nearing a firm rollout. As we detailed recently, Apple's revamped chatbot Siri will run on Google's own TPUs and cloud infrastructure, albeit under Apple's ownership. The iPhone manufacturer insists that the arrangement would not result in a change in Apple's stringent privacy-related safeguards.

According to the previous tidbits by Bloomberg's Mark Gurman, the Siri chatbot will be baked into Apple's software, allowing it to leverage personal data, perform in-app actions, search the web, generate content, including images, provide coding assistance, summarize and analyze information, as well as upload files.

Apple is also designing a feature that will let the chatbot Siri view already-open windows and on-screen content, along with the ability to adjust device features and settings, and handle combo requests that combine several commands within a single prompt.

The chatbot Siri will reportedly leverage a much more advanced version of Google's Gemini model, known internally as Apple Foundation Models version 11. According to Gurman, "the model is expected to be competitive with Gemini 3 and significantly more capable" than the one supporting the revamped Siri.

Additionally, Siri will no longer be accessible solely via voice commands. Instead, Apple is debuting a dedicated Siri app with iOS 27, which would serve as a central repository of all past conversations with the AI assistant. The app will include an "Extensions" feature that would seamlessly connect to third-party agents such as OpenAI's ChatGPT or Anthropic's Claude, allowing Siri to tap into the capabilities of these agents. The App Store will also sport a dedicated "Extensions" section from where users will be able to install all supported third-party agents.

Also, while users can still activate Siri via voice commands or the power button, Apple is testing a new interface that resides within the Dynamic Island. Finally, Apple is attempting to replace its "Spotlight" search function with Siri, allowing for a unified search-related UI. The new search interface will continue to show "Siri Suggestions," which would span across apps, upcoming appointments, and changes to settings suggested by AI.

About the author: Writing is my one incontrovertible passion. Over the past six years, he has authored over 2,200 distinct articles on financial and tech-related topics, spanning nearly 1 million words. And he has been a member of Wcctech mobile team since 2025. As an alumnus of the University of Toronto, Rotman Commerce Program, I bring nuance, in-depth knowledge, and a unique perspective to every topic that I cover. When I'm not writing, I'm traveling the world, exploring hidden confectionaries and restaurants as an aspiring food connoisseur.

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