Apple upgraded its MacBook Pro lineup last year with its M4 series of chips, and it appears that the devices have contributed significantly to the company's market share. More importantly, the company also unveiled its Apple Intelligence feature for the iPhone, iPad, and Mac, and this, too, is reflected in the overall market share in the last quarter of 2024.
Apple's Mac market share is growing at a faster pace than the top three PC competitors
According to the latest report from Canalys, Apple's market share for Mac grew at a faster pace than its top competitors in the Windows category during the same timeframe. Take note that Apple rests at the fourth spot in the overall PC market race, scoring only 10 percent behind Lenovo, HP, and Dell. However, the company enjoyed the most significant growth in the last quarter of 2024 and could see future development in the enterprise sector as well.
“Apple finished strong in Q4 2024, significantly outgrowing the top three vendors and achieving a 10.2% market share in the total PC market and 45% share in the AI-capable PC market,” added Jessop. “Apple’s channel strategy continues to evolve as they announced the Apple Partner Network, launching later this year. This revamped program simplifies partner tiers and aims to take a share in the Enterprise segment while providing the necessary services to handle customers. The program highlights Mac’s compatibility and scalability within the Enterprise environment, concerns which have previously kept them out of the segment.”
If you are unfamiliar with the breakdown of the entire market share, check out the list below for more details.
- Lenovo - 25 percent
- HP - 20 percent
- Dell - 15 percent
- Apple - 10 percent
- Asus - 7 percent
- Acer - 6 percent
- Huawei - 2 percent
- Microsoft - 0.4 percent
- Others - 15 percent
Apple's market share growth indicates that its latest hardware upgrades and the introduction of the new Apple Intelligence features are heading the company in the right direction. Apart from hardware upgrades, Apple also dominates the AI-capable PC market with a 45 percent share against its top competitor, which is only 15 percent.
For the full year 2024, 17% of PCs shipped were AI-capable, with the biggest winners being Apple at 54% [sic?] share, followed by Lenovo and HP at 12% share each.
While the research firm mentions 54 percent in the statement, the graph represents a 45 percent share. Canalys also mentions that AI capabilities will pick up pace in the future, where they will play a crucial role, but at the current stage, the features are potentially a hit or a miss.
Although AI capabilities are not a primary purchasing driver, improved AI processor performance will make personalized experiences and productivity gains increasingly important and expected. Over time, this could influence brand loyalty, shaping customers’ decisions for future device upgrades.
Canalys also reports that the overall PC market is going strong thanks to enterprise companies and their motive to upgrade older models with newer ones. Microsoft has ended support for Windows 10, pushing companies to jump to the newer models with Windows 11 onboard. We will share more details on Apple's Mac market share as soon as further details are available.
About the author: Ali Salman is a technology reporter for Wccftech mobile section with a specialized focus on Apple and the intellectual property that drives mobile innovation. He has cultivated a unique expertise in analyzing and deconstructing complex technology patents, translating dense legal and technical documents into clear, insightful reports on future products.
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