Apple has just clinched for itself unparalleled bragging rights as its iPhone 17 Pro was recently seen being playfully tossed around by astronauts aboard NASA's Artemis Moon Mission.
Visuals of Apple iPhone 17 Pro aboard the Artemis Moon Mission are not only quite evocative but also represent the requisite raw materials for a compelling advertising campaign
For thousands of years, Space felt like a rarefied realm, evoking a hefty dose of fascination and mystery among humans. And this fascination has only grown stronger as beyond-Earth travel became increasingly viable.
Predictably, brands have periodically latched on to space missions and astronauts to boost their own visibility. For instance, back in 2020, the beauty brand Estée Lauder paid $128,000 for the opportunity to transport its Advanced Night Repair serum to the International Space Station, with astronauts adding some panache to the marketing campaign by posing for a photoshoot alongside the serum bottles.
Now, we can apparently add Apple and its iPhone 17 Pro to the long list of space-themed marketing. In a video that is doing the rounds on social media, astronauts aboard the Artemis Moon Mission can be seen playfully tossing the Apple iPhone 17 Pro in zero gravity.
In another video, you can see astronauts safely stow away their iPhones prior to launch. It is unclear at this stage if Apple paid NASA for this marketing stunt or if the Artemis astronauts started playing with the iPhone 17 Pro in an impromptu bout of levity. Either way, the stunt represents hefty marketing material for Apple's ongoing 50th anniversary celebrations, and this video is quite likely to feature in Apple's upcoming WWDC 2026 event.
For the benefit of those who might not be aware, the Artemis Moon Mission is NASA's first crewed attempt to circumambulate the moon in over 50 years. As space travel becomes increasingly economical, the Moon has naturally become a center of attention not only as a future near-Earth hub for space mining but also for mining activities on the Moon itself, owing to its large deposits of Helium-3 that can be used as fuel in nuclear fusion reactions.
About the author: Writing is my one incontrovertible passion. Over the past six years, he has authored over 2,200 distinct articles on financial and tech-related topics, spanning nearly 1 million words. And he has been a member of Wcctech mobile team since 2025. As an alumnus of the University of Toronto, Rotman Commerce Program, I bring nuance, in-depth knowledge, and a unique perspective to every topic that I cover. When I'm not writing, I'm traveling the world, exploring hidden confectionaries and restaurants as an aspiring food connoisseur.
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