Apple is reportedly moving ahead with its plans to aggressively monetize the iOS ecosystem, with the Maps app rumored to be next in line for the advertisement ingress.
Mark Gurman: Apple plans to bring advertisements to the Maps app
Bloomberg's Mark Gurman was in a particularly divulgatory mood in his latest "Power On" newsletter, disclosing the possibility of a vapor chamber in the next iPad Pro and the likelihood of an advertisement ingress into the Maps app on iOS.
To wit, Gurman believes that after Apple introduced advertisements within its App Store, the Maps app on iOS is now slated for a similar treatment. The ads would reportedly be similar in nature to those featured in the App Store, consisting mainly of paid placements within search results.
Do note that Apple's iOS ecosystem spans around 1.5 billion iPhones globally. As such, the Cupertino giant's move to start monetizing the various corners of this expansive ecosystem will yield massive windfalls.
Should this trajectory continue, it is likely that paid placements will eventually populate every search-related facet within Apple's iOS ecosystem. For instance, paid Apple Music users already encounter some ads in the form of a curated list of radio stations and interviews within playlists.
While the move is certain to benefit Apple, it is likely to raise privacy and data safety concerns, especially given the upcoming Apple Intelligence features, which include in-app actions and a more personalized Siri, and a veritable trove of personal data that these services gather.
About the author: Writing is my one incontrovertible passion. Over the past six years, he has authored over 2,200 distinct articles on financial and tech-related topics, spanning nearly 1 million words. And he has been a member of Wcctech mobile team since 2025. As an alumnus of the University of Toronto, Rotman Commerce Program, I bring nuance, in-depth knowledge, and a unique perspective to every topic that I cover. When I'm not writing, I'm traveling the world, exploring hidden confectionaries and restaurants as an aspiring food connoisseur.
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