Movies like ‘Killers of the Flower Moon’ and ‘Napoleon’ received theatrical releases as part of the company’s strategy to help pivot individuals and encourage them to subscribe to its streaming platform, Apple TV+. Unfortunately, with the service said to be hemorrhaging money as expenditure climbed to more than $20 billion, the technology giant could be done with movies being viewed in cinemas. The company might have had lofty ambitions over its streaming platform where it secured massive budgets for a multitude of content, but no ‘Apple Original’ film has yet to strike gold.
Wolfs, one of Apple TV+’s biggest releases and expected to be released in theaters, is now reported to receive a limited viewing before being available to stream
If a new report from The InSneider is to be believed, Apple could be permanently done with releasing movies in theaters. Wolfs, a thriller comedy starring Brad Pitt and George Clooney, was believed to receive a wide theatrical release on September 20. Sadly, Apple is said to have different plans for its launch, with the movie expected to receive a limited viewing before arriving on Apple TV+.
This will potentially mean that fewer people will get the opportunity to watch the movie, but this would be detrimental to Apple’s plans to increase the streaming platform’s growth, so why proceed with it? The source mentioned the Cupertino firm is all about PR, and they do not need all the negativity stemming from every one of its movies not doing well in Box Office figures. Wolfs may have been an exceptional title, but it appears that bad timing could harm its success.
One exception to Apple’s plans is the upcoming film F1, starring Brad Pitt. The movie is slated to release next summer and will be distributed by Warner Bros. Apple has yet to comment on why it is taking this route, but it could be one of its plans to reduce its ‘out of control’ expenses. An early report stated that the firm had spent $500 million alone from notable directors Martin Scorsese, Ridley Scoot, and Matthew Vaughn on making original projects such as Kills of the Flower Moon, Napoleon, and Argyle.
Additionally, its TV shows, such as Severance, cost $20 million per episode for Season 2, with Silo, another ‘Apple Original,’ burning through $300 million for a single season. In short, there needs to be some discipline in controlling these outrageous costs, so it could be the right move to keep movies away from theaters.
News Source: The InSneider
About the author: Omar Sohail is a reporter and analyst for Wccftech's mobile section, specializing in the technology and business of the mobile industry. His expertise lies in the intricate hardware supply chain, covering developments in semiconductor manufacturing, chip lithography, and camera sensor technology.
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