It took just three days after the official announcement of the iPhone 17, iPhone Air, the iPhone 17 Pro, and iPhone 17 Pro Max for Apple to kick off pre-orders, with the company maintaining prices for the base model despite the Trump tariffs doing their rounds. Unfortunately, customers will have to pay more for the iPhone 17 Pro and iPhone 17 Pro Max this year, as the firm’s top-end lineup starts from $1,099, marking a $100 increase from the $999 figure that Apple has retained for years.
For 2025, the iPhone Air has replaced the ‘Plus’ variant, and it appears that the ultra-sleek flagship has carved a place in Apple’s lineup, unless, of course, the company decides to have a change of heart a few years down the road. As for the ‘Pro’ models, these have received some impressive hardware changes, not to mention a shift from titanium alloy to aluminum to transfer heat more effectively. As for the detailed pricing and colors, we have compiled the list for you below.
iPhone 17 - $799 for 256GB, $999 for 512GB, available in the colors Lavender, Mist Blue, Black, White, and Sage
iPhone Air - $999 for 256GB, $1,199 for 512GB, $1,399 for 1TB, available in the colors Space Black, Cloud White, Light Gold, and Sky Blue
iPhone 17 Pro - $1,099 for 256GB, $1,299 for 512GB, $1,499 for 1TB, available in the colors Deep Blue, Cosmic Orange, and Silver
iPhone 17 Pro Max - $1,199 for 256GB, $1,399 for 512GB, $1,599 for 1TB, $1,999 for 2TB, available in the colors Deep Blue, Cosmic Orange, and Silver
In terms of ‘price to performance,’ the iPhone 17 will undoubtedly take this crown, and we should not be surprised that there will more customers lined up for this version. The iPhone Air is designed for customers who have a preference for aesthetics slightly more than functionality, while the iPhone 17 Pro and iPhone 17 Pro Max cater to those who will not settle other than daily driving the best.
Apart from Apple’s flagship smartphone series, the company’s online retail partner Amazon is already taking pre-orders for the AirPods Pro 3, Apple Watch Ultra 3, Apple Watch Series 11 and the Apple Watch SE 3, so if you wish to skip an iPhone 17 purchase for this year, you can turn your attention to the aforementioned devices.
Pre-order the iPhone 17
Pre-order the iPhone Air
Pre-order the iPhone 17 Pro
Pre-order the iPhone 17 Pro Max
Pre-order the AirPods Pro 3 from Amazon - $249
Pre-order the Apple Watch SE 3 from Amazon - Starting from $249, GPS and cellular versions available
Pre-order the Apple Watch Series 11 from Amazon - Starting from $399, GPS and cellular versions available
Pre-order the Apple Watch Ultra 3 from Amazon - Starting from $799
About the author: Omar Sohail is a reporter and analyst for Wccftech's mobile section, specializing in the technology and business of the mobile industry. His expertise lies in the intricate hardware supply chain, covering developments in semiconductor manufacturing, chip lithography, and camera sensor technology.
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