Trump Media and Technology Group (NASDAQ: DJT) seems to be going all-in on crypto-related ETFs as a critical revenue diversification strategy.
As per Trump Media's press statement, it has now applied to register with the SEC its Truth Social Crypto Blue Chip ETF, which will hold five cryptocurrencies in the following mix: Bitcoin (70 percent), Ether (15 percent), Solana (8 percent), Cronos (5 percent), and Ripple (2 percent).
As was the case with its previous ETF filings, Trump Media and Technology Group has again designated Crypto.com as the new ETF's custodian, prime execution agent, and a provider of staking and liquidity.
Trump Media and Technology Group has already applied to register with the SEC its Truth Social Bitcoin ETF and its Truth Social Bitcoin and Ethereum ETF, which will hold the two cryptocurrencies in a 75:25 ratio, respectively.
This comes as the company's board approved back in January 2025 $250 million in funding towards setting up customized SMAs and ETFs under it's newly launched Truth.Fi brand.
While Trump Media and Technology Group is known foremost as the parent entity of Truth Social platform, its core business does not currently produce meaningful revenues. For instance, the company generated just $821,000 in revenue during Q1 2025, incurring a loss of $30 million during the period.
Nonetheless, it seems President Trump's penchant for posting important thoughts and messages on Truth Social is now boosting the platform's organic growth metrics. For instance, Truth Social's daily active users in May increased by 106 percent year-over-year to 359,000, as per a tabulation by Similarweb.
Do note that Trump Media and Technology Group recently authorized a $400 million share buyback program. It also recently managed to raise $2.3 billion - via 29 million shares of underlying convertible notes and an equity offering consisting of 56 million common shares - to establish a dedicated Bitcoin Treasury.
About the author: Writing is my one incontrovertible passion. Over the past six years, he has authored over 2,200 distinct articles on financial and tech-related topics, spanning nearly 1 million words. And he has been a member of Wcctech mobile team since 2025. As an alumnus of the University of Toronto, Rotman Commerce Program, I bring nuance, in-depth knowledge, and a unique perspective to every topic that I cover. When I'm not writing, I'm traveling the world, exploring hidden confectionaries and restaurants as an aspiring food connoisseur.
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