Google is gearing up for its Pixel 10 lineup, which is anticipated to be unveiled in August 2025, as the company seems to follow a timeline similar to the Pixel 9 series. The upcoming series is harnessing considerable attention given the promising enhancements expected, such as better camera capabilities, design improvements, and more advanced AI integrations. While speculations have given away many key details of the upcoming models, sparse information has been available in terms of the pricing of the phones. However, a recent somewhat unclear report suggests that Google may be planning a significant pricing change for its upcoming Pixel 10 lineup.
Rumor has it that Google is opting for a pricing change for its Pixel 10 series in the year 2025 and moving forward
The hype seems to be around the Google Pixel 10 series and what changes the new lineup would bring about. While speculations suggest that we will not see any design overhaul, the overall look remains the same except for incremental refinements. There are expectations regarding other notable upgrades making their way, including better camera features, improved quality, and enhanced performance, owing to the introduction of a new chipset built by TSMC.
A new report via Android Headlines now claims that Google is also planning a complete pricing strategy change for the Pixel 10 lineup to better compete with its rivals and incorporate the hardware upgrades. The report also highlights the tech giant's future plans, which are also being refined, although there are no major changes in the pricing structure for the standard and Pro models. Google is said to be working on making the Pixel Fold devices more affordable, which could help the company make its foldable devices more accessible and appeal to a wider audience.
However, Google does not plan to restructure the Pixel lineup, and as per the report, it will continue with its current Pixel model strategy to maintain a consistent experience. It will stick to the lineup, including an A series model, a base flagship Pixel, two Pro models, and a foldable. It is suggested that the company would be extending this plan to Pixel 13 in 2028. The Pixel Fold is expected to become cheaper by 2028 and be priced at around $1,500, and the Pixel 10 Pro Fold is expected to have a price cut, coming in at around $1,600. The report suggests that Google is working on making premium foldables more affordable.
The Pixel 10 Pro XL is said to see a price increase of $100, while the Pixel 10 Pro is said to escape a price hike. From what this report claims, Google is trying to keep the prices steady for its lineup and make the foldable segment more affordable and have a broader appeal. While the report's credibility cannot be determined, it does sound confusing in terms of how Google would be able to hold up the planned pricing roadmap, especially under economic pressure. So, while the roadmap does help us have an idea of what Google intends to do, it should be taken with a grain of salt, as many factors could bring changes now and in 2028.
Follow Wccftech on Google to get more of our news coverage in your feeds.
