With the Galaxy Unpacked 2025 merely a week away, Samsung is gearing up for its star of the show, the S25 lineup. Many speculations have emerged up till now, giving away quite a few details about the upcoming series. We see tipsters constantly comparing the AI efforts by the South Korean tech giant and Apple and how they are both going about it at a different pace. While sparse information has been available on the type of AI features we could see on the new models, a new leak sheds light on some of the Galaxy AI features we could soon see at the upcoming event.
Leaked marketing material reveals some of the Galaxy AI capabilities coming to the S25 series
The Galaxy S25 lineup is expected to be rolled out at the Galaxy Unpacked event to be held on January 22nd. While there is hardly any time left for the big event where Samsung is expected to unveil some major products, several reports have left little mystery, giving away some key information on the upcoming series. Until now, the design and camera specifications have been leaked, but there are scarce details available on the AI features of the models. The only information available about the AI capabilities has been how they would help the series stand out and leave Apple behind.
Now, the latest leak by a Brazilian publication, Tecnoblog, shares marketing material for the Galaxy S25 that confirms the design and camera specifications and gives away some of the features making their way to the upcoming lineup. While there is no doubt that the Galaxy S25 series will be discussed for the major part of the event, we also know there will be a huge focus on AI and how it is used to enhance the user experience.
The material highlights a new feature that could potentially leave Apple Intelligence behind: the new Now Brief feature coming to the series. The capability is meant to enhance users' convenience by efficiently managing their daily productivity. For instance, the Morning Summary feature would display all important information related to the weather and schedule and help users be prepared for what's upcoming in the day.
Similarly, Commute Brief would start navigation, play music, and even suggest nearby coffee shops or ongoing deals so that users are able to move around easily through a simplified process. There is also an example of a Night Summary that would give you a glance at the memorable moments throughout the day and let you focus on the physical activity goal you set for yourself.
Google Gemini's integration with other apps is also evident in the material shared, and it seems that the interactions would be more fluid and intuitive. The Galaxy S25 Ultra design is also confirmed in the leak, and we can see rounded corners similar to the ones shown in other speculations. The camera and battery specifications also mirror those of previous leaks.
It is the fresh AI capabilities coming to the S25 models that have our attention and are something that Apple could learn from when it comes to approaching Apple Intelligence. The Cupertino giant could take a more radical stance towards it by bringing in such noteworthy features and truly working on improving the user experience.
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