Intel reiterates its commitment to the discrete GPU segment, as the firm reveals plans to continue "strategic investments" in order to maintain market competence.
Intel Reveals Tremendous Success With Its Arc Battlemage B580 GPU, Saying It Will Continue To Thrive In The Markets
Despite rumors that Intel would be parting ways with the dGPU segment after the Arc Alchemist GPU release, the firm came back stronger than ever, with its Battlemage architecture. Now, at Intel's CES 2025 keynote, the new interim co-CEO Michelle Johnston Holthaus, has revealed that Team Blue will indeed continue to compete in the discrete GPU segment in the future as well, indicating the company is preparing for releases after Battlemage, which we'll talk about later on. Here's what Michelle had to say specifically:
[When asked about the future of Intel's dGPU segment]:
I get this question a lot. We are very committed to the discrete graphics market, and we will continue to make strategic investments in this direction.
- Intel's Michelle Johnston Holthaus
Well, this statement apparently wraps up all rumors surrounding the future of Intel's dGPU plans, as the firm is ready to stay here. Intel also revealed that they had worked their way after getting feedback around their Arc Alchemist GPUs, which included improving silicon, revamping their IP portfolio and working hard to provide an optimal software ecosystem to ensure that gamers would get the very best. With Battlemage, Intel calls this particular architecture the "New Choice & Value" for gamers out there, offering the "best-class performance per dollar".
For those of you unaware of how Intel's Battlemage dGPU architecture has performed in the market, the firm has unveiled the Arc B580 as the first entrant in the lineup, and the SKU has performed tremendously in terms of retail adoption, running out of stock a few weeks back at major retailers, although the situation is significantly better for now. Along with this, Intel is expected to introduce its Arc B570 GPU, which will act as the next "budget contender", so seeing how it performs in the markets will be interesting.
Intel will also showcase edge and automotive graphics products at this year's CES, so that is something to look forward to. In terms of what to expect from Intel's dGPU future, the company is scheduled to release "Celestial" desktop GPUs as the successor to Battlemage, coming in with the Xe3 architecture along with TSMC's process. Hence, it's safe to say that the future looks exciting for Intel's graphics segment.
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