Like many other companies this week, Taiwanese computer, electronics, and phone manufacturer ASUS posted its quarterly reports, and Chief Financial Officer Nick Wu spoke about the new ROG Ally products, released last month in partnership with Xbox. During the Q3 2025 investor call, Wu claimed the market response has been highly positive, and demand for these pricier devices has surprised even ASUS.
As many of you know, we introduced the first-generation ROG Ally 2-3 years ago as a market pioneer. Over the past couple of years, this new category, especially within the Windows ecosystem and creating this particular new category, has proven itself to be highly successful. We believe that we have achieved our original goals in terms of premium positioning and creating a new growth driver in the gaming segment. That is why we launched the 3rd-generation ROG Ally last month. It featured deeper collaboration with Xbox. Since its launch, we see that the market response for it has been extremely positive. Particularly, there has been an appetite for the premium higher-end models exceeding our expectations. In fact, these high-end variants are currently in short supply. We are working closely with key component suppliers to ramp up production and fill the demand gap that currently exists. Our goal for the ROG Ally is to remain a core pillar within the ASUS gaming portfolio, while also driving tangible revenue and profit growth for the company.
The CFO went on to say that the company estimates a revenue contribution from these launches to be between 3 and 5 billion New Taiwan dollars (NT$), which translates to between $96 million and $160 million. The robust demand leads ASUS to believe that this could increase slightly in future quarters to a range of between 4 and 5 billion NT$ (128-160 million US dollars).
In our review of the ROG Xbox Ally X, David Carcasole praised its advanced hardware capabilities but also criticized the price tag, wondering if there was even an audience for it. Apparently, so far, it's more than enough as far as ASUS is concerned.
Follow Wccftech on Google to get more of our news coverage in your feeds.
