Apple plans to introduce a new budget Mac next year, allowing the company to tackle dwindling shipments. Considering the ongoing inflation, the MacBook Air and MacBook Pro models have become marginally expensive. Apple transitioned to its custom silicon opened room for a budget MacBook, which the company is now expected to announce next year. A tipster now claims that Apple will launch its low-cost MacBook in 12-inch and 13-inch sizes with a price tag of $700 or less.
Apple's low-cost MacBook could be available in 12-inch and 13-inch screen sizes at a budget price of $700 or less
Apple introduced a 12-inch MacBook in 2015, but it featured poor performance and did not hold up to the latest software updates. The device was discontinued in 2019, potentially due to lower-than-expected demand. The device was powered by Intel's Core M series of chips, and to be fair, the performance was nothing compared to Apple's M series of chips. As Apple transitioned to its custom silicon, rumors of a budget MacBook surfaced. According to "yeux1122" on Naver, Apple's low-cost MacBook will come in 12-inch and 13-inch display sizes at $700 or less.
The design of the budget MacBook could be pretty similar to the 12-inch MacBook, but the company could offer several changes to modernize the machine. The 12-inch MacBook was already pretty slim, but the display features hefty bezels on all four sides. Apple could trim down the bezels to match the MacBook Air and MacBook Pro models and streamline the entire lineup.
It was reported recently by analyst Ming-Chi Kuo that Apple is considering a low-cost MacBook for next year to tackle the dwindling shipments of Macs. According to the tipster, the company still has to commit to mass-producing the low-cost Macs. Due to ongoing inflation, Apple should consider launching a low-cost MacBook with a budget price tag. It would be a viable decision for the company amid falling shipments of Macs and iPads.
Last month, DigiTimes also reported that the company could offer a budget MacBook by the end of next year. Apple's move to provide a low-cost MacBook at a cheaper price will entice students and educational institutions, which will ultimately boost shipments. The 12-inch and 13-inch MacBooks will also allow the company to better compete against Chromebooks, a currently unexplored segment.
Note that these are mere speculations at this stage, and the company could see fit to adopt a different strategy to compensate for lower Mac shipments. Nonetheless, the 12-inch and 13-inch MacBooks could appeal to users if the company incorporated its M-series of chips into the machine. While you wait for the official announcement to happen, you can check out our comprehensive roundup of the low-cost MacBook to learn more about it before its official announcement happens.
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