Tim Cook On Surface Book: Microsoft’s New Hybrid Tries Too Hard


Apple CEO Tim Cook is not a stranger when it comes to pointing fingers at competitors, with the head honcho of the world's most influential tech company not missing a single chance to reveal where competing products (or companies) are going wrong. Now it's time for Microsoft's Surface Book to come under fire, and Tim Cook believes that the company's new tablet + notebook computer 'tries too hard' and is 'deluded.'

Surface Book 2

Microsoft took the wraps off the Surface Book at a special event a while back, and the new hybrid from the company is aimed squarely at the MacBook Pro, offering users a powerful set of hardware in a superb PC package. While the Surface Book is great on paper, but Tim Cook believes otherwise, and thinks that the new hybrid from Redmond 'tries too hard.'

"It's trying to be a tablet and a notebook and it really succeeds at being neither. It's sort of deluded."

While Microsoft has churned out a bunch of hybrids over the years in the form of the Surface Pro tablets, but the Surface Book takes things up a notch when it comes to hardware, as it offers users something more powerful in a form factor which is believed to be the future of computing. But given Tim Cook's statement, it seems as though Microsoft is living in a world of confusion.

Tim Cook

While we are huge fans of the Surface lineup from Microsoft, but I personally believe that the Surface Book is somewhat of an overstatement in a lot of cases and it blurs the line in places where Microsoft shouldn't have. For instance, why would anyone use such a powerful device like a tablet? After all, a power user does need his / her fix of the keyboard at the end of the day. And if that's the case, then what's the point of the device being a tablet as well? While we do understand that Microsoft has kept portability in mind, but honestly, the Surface Book would've been a nicer package if it was just a pure laptop with no detachable screen whatsoever. And instead, the company should've focussed on refining the Windows experience on the notebook rather than bringing something new to the roster. The PC market doesn't need a new device, it badly needs to refine the current experience that exists in the market.

That's my opinion, feel free to discuss yours in the comments section below.