Samsung’s Market Share Dips Below 25% As Apple Gains This Year


The global smartphone industry has started to shift in some rather interesting ways as we reach the end of 2015, with manufacturers once again being in a rush to aim for differentiation in a market that's over saturated at the moment with tons of different offerings. We've seen Apple build on the iPhone 6 and the iPhone 6 Plus launched last year, Samsung launch an all new variant of its Galaxy S flagship lineup, Huawei enter the Nexus race and Xiaomi delay its next Mi series flagship smartphone. But which manufacturer had the best year so far? Folks over at TrendForce have studied the various smartphone manufacturers out there so lets see what they've managed to uncover.

Apple Expected To Gain While Samsung Expected To Lose Out In Global Smartphone Percentages

While 2015 might not have ended officially yet, we've managed to get our hand some global smartphone shipment data for this year's third quarter. Heading into the iPhone 6s and the iPhone 6s launch this September, Apple had some big shoes to fill. The iPhone 6/6 Plus saw the company's sales number increase significantly and with the iPhone 6s and the iPhone 6s Plus, Apple tried to change the device as much as it could, while keeping its design details the same.

Samsung on the other hand also started the year very strongly not only with the launch of the Galaxy S6 and the Galaxy S6 Edge, but also its Exynos 7420, the first mobile processor to be manufactured on the 14nm FinFET process by the manufacturer. The Galaxy S6 pair came with an all metal design for the first time in the lineup's history and the Galaxy S6 Edge impressed users and industry watchers all around.

Galaxy S6 And Galaxy S6 Edge Prices Reduced By €100, Or $110 USDBut as the year progressed, we saw Samsung make some rather serious miscalculations which led to lesser volume shipments of the Edged Galaxy S6. We then saw prices of the flagship devices being slashed all around the world by vendors and Samsung tried to breathe fresh air into the lineup with the launch of the Galaxy S6 Edge Plus in the Summers. How has all of this affected the company's global smartphone shipments?

Well TrendForce expects Samsung to see a 1% decline in annual smartphone shipments for this year, with the company's overall shipments declining to 323.5, that also includes 10 million units of the Galaxy Note 5. Apple on the other hand will be doing quite well as the year ends according to TrendForce, with the company's overall shipment share expected to rise to 16% this year with 223.7 million units shipped. Thoughts? Let us know what you think in the comments section below.