Samsung Executive Admits That 2016 Is Going To Be The Toughest Year For The Company


Even after changing the entire design of its Galaxy S6 and S6 Edge, not to mention introducing two more high-end smartphones later in 2015, Samsung probably predicted that the worse has yet to come, and it looks like 2016 is the year where the South Korean tech giant is going to face the wrath of its competition. Let us dive into the details and see what businesses Samsung believes will most likely suffer during this year.

Samsung Exynos!!!!!

Smartphone And Chip Industry Will Most Likely Suffer In 2016, According To Samsung Executive

According to Samsung Chief Executive Kwon Oh-hyun, the growth of the company will continue to slow during the course of 2016, with the resultant forces responsible for this ranging from companies like Apple and rising Chinese smartphone OEMs. According to a source, the biggest loss for the company is going to come from the memory chip and smartphone industry. Unfortunately, at this current time, Kwon does not know the exact figures to the extent of Samsung’s loss, which is definitely going to put shareholders at the tip of their toes.

The semiconductor part of the business will most likely suffer because of a major chunk of the company’s business will be transferred to TSMC, which is competing with the South Korean tech giant in the 10nm FinFET race. Some time ago, we reported a rumor suggesting that Apple was shifting its entire order to TSMC for the company’s A10 SoC, which is going to be present in the California based company’s upcoming flagship iPhone lineup. While Samsung will still be delivering its chips to a number of companies, such as Qualcomm, and several others, it appears that one of the most valuable companies in the company is sticking to TSMC.

As for the smartphone business, we should have seen this coming a mile away. No doubt Samsung has excelled in mobile hardware, particularly when it comes to its own SoCs, with Exynos 8890 being the company’s latest and greatest chipset and has been manufactured on the 14nm FinFET LPP technology. However, hardware and software must exist concurrently, which is something that Apple realized a long time ago, and took to designing its own hardware and optimizing its own software. No doubt, sufficient praise should be given to the company when talking about both its mobile and desktop platforms, not only in fluidity, but also in delivering timely updates.


The TouchWiz of interface of Samsung has been severely criticized for being too heavy on system resources, and while its mobile products pack some of the most impressive hardware we have seen in a smartphone, we did report that Google might lend a helping hand to Samsung in optimizing its custom interface. Why would Google be trying to help Samsung in these hard times? Perhaps because the company is the largest smartphone manufacturer in the world and a dent in the company’s mobile business could mean that Samsung will be looking for an alternate mobile platform, which will result in the hammering of Google’s Android licensing fees.

While the alternate solution is not to dump Android altogether, Samsung could attempt to replicate the performance and environment of stock Android, which might we add, has the least bloatware; something that should provide a valuable less to all Android smartphone manufacturers who’s devices are not running stock Android. So at the end of the day, will we see a refined TouchWiz UI when Galaxy S7 and its respective models get announced? Looks like we will have to wait and find out.

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