Samsung ‘Rewarding’ Korean Users for Purchasing Apps From the Galaxy App Store
Samsung has had a history of rewarding people who use its apps and services such as Samsung Pay and Bixby. It is widely practised in Samsung Pay where the company rewards users with points for every transaction through its service. The points can then be redeemed for vouchers, discounts on Samsung products and a lot more. A similar program was underway for Bixby, but it was scrapped earlier this year because let's face it, nobody used Bixby.
Samsung has now launched a rewards program for the Galaxy Apps store users in South Korea from October 1. The news comes from an announcement post in the Galaxy Apps store after the recent update. The announcement was meant for Korea only, but Sammobile managed to take a peek at it.
The post is in Korean, and the broad concept seems to be that Samsung users in Korea will be able to earn and use rewards points on app downloads from the Galaxy Apps store. Essentially, it’s a rewards program to incentivise Samsung users to buy apps from the Galaxy Apps store over the Google Play Store.
The program requires registration, which can be done either by going to the More section under Samsung Rewards in the Samsung Pay app or by going to the Samsung Rewards menu under My Apps section of the Galaxy Apps store. The latest update of the Galaxy Apps store is also must for any of this to work.
Users can earn rewards points only on paid apps, and the ratio of earnings will depend on the mode of payment. Paying through Samsung Pay will fetch users 1% of the purchase price as rewards points, while direct credit card payments bring the benefit down to 0.5%. App purchases can be made partly through points, but in such transactions, the rewards points will be earned only on the cash component. For example, if you make a $10 purchase using $5 cash and $5 worth of points, you'll only be able to redeem the points on the $5 you paid in cash.
It doesn't look like the feature is coming to other markets anytime soon, considering that Samsung always tests their ideas in Korea before rolling it out globally. Although this initiative isn't as desperate as the Bixby Rewards Program, it is a bit disappointing. If you have to bribe users to use your apps, maybe it's time to get back to the drawing board.
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