Samsung Apologizes for Galaxy Note 7 Fiasco in Full-Page Newspaper Ad
In order to gain back consumer trust, Samsung has issued a full-page apology ad in three different newspapers in the United States.
The Note 7 is Dead, But Will Samsung Be Able to Regain Lost Trust?
The Galaxy Note 7 turned out to be a massive disaster for Samsung. What was thought to be an isolated incident at first (phones catching fire) turned out to be a problem on a massive scale afterwards. Even after the initial recall, replacement units weren't playing nicely at all, and new units too were catching fire like the previous ones. This led to Samsung issuing a final recall, while at the same time making it abundantly clear that the smartphone won't hit shelves again.
For a company that operates on a massive scale, Samsung felt a massive hit in different departments. Trust was one of them, and the company needed something to make sure they don't lose the last ounce of trust from their users, especially in the United States. For that very reason, Samsung felt it necessary to publish ads in three newspapers in the United States, apologizing to their customers that they fell short on their promise of delivering quality with Note 7, and that they are actively investigating what wrong. The ads appeared in the The Wall Street Journal, The New York Times and The Washington Post.
Check out the complete ad below:
Apart from the Galaxy Note 7, the apology ad talks about another product recall as well which was initiated just recently. We are talking about the exploding washing machines. 2.8 million units were recalled as they posed a serious risk to the user as the washing machine had a risk of detaching itself from the chassis.
It remains to be seen whether or not this apology will actually prove fruitful for the company. Besides, an entire flagship lineup saw itself tumble apart, leaving a lot of diehard users in limbo. Will the company be able to regain lost trust using its secret weapon, the Galaxy S8? There is a slight possibility. But fans of the Note lineup were mostly gravitating towards the smartphone for a lot of different reasons, more specifically the S Pen. And we all know Galaxy S series of smartphones don't ship with that feature.
Is there a chance Samsung would make an exception here? Maybe. Maybe not. Only time will tell what will happen next.