One-Third Of Total iPhone Users Still Have A 4-inch Smartphone
Apple caved in to public demand and launched not one, but two large screened iPhones, the iPhone 6 and the iPhone 6 Plus, following up later with the current iPhone 6s and iPhone 6s Plus models. The move was so substantial that currently around 60% of the entire iPhone user base either has an iPhone 6 or an iPhone 6s. In short, the bump in screen size was a magic trick that turned the fortunes around for Apple. But while the increased screen size seemingly looks popular, it's even more interesting to note that devices pre-dating the iPhone 6, or 4-inch iPhones for that matter, make up for one-third of the entire iPhone user base.
People Still Love The 4-inch iPhone - One-Third iPhone Users Still In Ownership Of It
The data, which comes from Mixpanel, gives us a clear picture that a majority of users in millions are huge fans of the 4-inch display size, which quite frankly, is ideal in a smartphone, if you keep things like portability and one-handed usability in mind.
Take a look at the chart below and see for yourself how much people are fans of the 4-inch iPhone to date.
It seems as though Apple is quite aware of this fact that a lot of users prefer to have a smaller smartphone in their pocket, hence rumors regarding the company working on a 4-inch iPhone have been rife for quite a while now. The chatter on the Internet suggests the upcoming device will be called the iPhone 5se (weird name) and will launch on March 15 along with the iPad Air 3, as well as a refreshed Apple Watch 'S' model.
It's being rumored that the iPhone 5se will command a price tag which will be far less than the current flagships. But keeping in mind Apple's past attempt at bringing a cheap smartphone to the market - iPhone 5c - it concerns us whether the iPhone 5se will be a dud or not. Of course, it's too early to speculate on such a thing, as it's highly likely that Apple will take different approaches this time around in terms of marketing.
It also remains to be seen what will become of the iPhone 5s. Will Apple continue to sell it alongside the iPhone 5se? Maybe reduce its price even further to increase its appeal in front of the masses? Our gut feeling suggests that Apple will discontinue it altogether. After all, it's a fairly old device, and pushing it into the market might prove to be unnecessary, given that the iPhone 5se will launch in a couple of months time.
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