Lack of Design Change of iPhone 7 Family Hurt Sales Performance, According to Latest Data
Improved performance, upgraded camera, and slightly improved battery are reasons why a consumer would upgrade to a better iPhone but in this case, it looks like Apple should have focused on improving the design rather than providing a near carbon copy of a phone to the public (in regards to the iPhone 6s design). That’s where the latest data comes in and tells a tale where the lack of design change has ended up hurting the sales figure of the iPhone 7.
CIRP Data Reveals That the Biggest Reason Why Customers Didn’t Switch to an iPhone 7 Was Due to Unchanged Design – iPhone 8 Could Quickly Change Those Statistics
Critics have often been steadfast with their opinion that if the Note7 didn’t suffer from battery issues, Apple would not have ended up selling as many iPhone 7 and iPhone 7 Plus units as it did and it primarily has to do with an unchanged design. Sure, there were subtle changes incorporated, but customers did not feel that it was worth the cost to make that switch.
CIRP (via 9to5Mac) states that iPhone 6s and iPhone 6s Plus have a higher percentage of users switching from Android to iOS. The data also says that the majority of customers are not too keen to spend the extra money on an iPhone 7 and get little in return as far as design goes.
“We see very strong iPhone loyalty, and conversely continued lower switching from Android phones. With only 10% of 7 and 7 Plus buyers switching from an Android phone, now 3-6 months after the launch of those models in September 2016, we see how the premiere iPhone models sell mostly to the installed base of iPhone owners. The iPhone 6S and 6S Plus models have a higher percentage of Android switchers, and the entry level iPhone SE also brings in first-time smartphone buyers.”
The announcement of the iPhone 8 is a make or break situation for Apple because the tech giant cannot capitalize on Samsung’s misfortune now that the Korean tech giant aims not to make a repeat of what happened last year.
Do you think that the iPhone 8 launch will greatly influence customers and Android users, in general, to switch to iOS? Let us know your thoughts down in the comments.
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