The Launch of iPhone 7 Has Ended up Attracting More Android Users, Claims Latest Report
New color models, subtle design changes, and increased performance might have given consumers significant cause to upgrade to an iPhone 7, but according to the latest report, even Android users have started to find a reason to switch to Apple’s mobile OS.
Research Firm Reports That iPhone 7 and iPhone 7 Plus Launch Has Attracted More Android Users as Opposed to iPhone 6s Launch
iPhone 7 and iPhone 7 Plus might not be able to sell as well as the tech giant’s iPhone 6 and iPhone 6 Plus, but it most certainly has caught the attention of Android users, according to the latest metrics from Consumer Intelligence Research Partners. The iPhone 7’s did not surpass the iPhone 6 and iPhone 6 Plus during the first month of sales, but it certainly crosses the popularity of iPhone 6s and iPhone 6s Plus. Josh Lowitz, CIRP Partner, and co-founder has stated the following regarding the latest adoption rate of iPhone 7.
“The iPhone 7 and 7 Plus launch falls between the wildly-successful iPhone 6 and 6 Plus launch in 2014, and the somewhat disappointing launch of the iPhone 6s and 6s Plus in 2015. The combined share for the 7 and 7 Plus launch is up slightly from the 71% share for the iPhone 6s and 6s Plus in 2015, and down considerably from the 81% share for the iPhone 6 and 6 Plus in 2014. The iPhone 6 and 6 Plus benefitted from a new form factor, a larger screen, and the introduction of the even larger and premium-priced Plus model.”
Customers switching from an Android device to an iPhone was up to approximately 17 percent this year, up from 12 percent when iPhone 6s and iPhone 6s Plus. It is possible that several of those smartphone owners might have been waiting to upgrade to a Note 7, but now that the smartphone has been pulled off the manufacturing belt, the next best alternative is definitely an iPhone 7 or 7 Plus.
Apple reported its Q4 2016 earnings and it barely managed to beat analysts’ expectations, which means that iPhone sales have started to slump. This could also provide insights that several consumers are actually waiting to upgrade to the iPhone 8, which has been reported to sport a slew of changes.
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