Press Release: Intel and Flume Make “Intelligent Sounds” Togather – Perform on Intel Tablets

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Sep 28, 2013


flume  intel logo blackPress Release: Original Flume track performed by tablets with Intel inside

Pakistan, Lahore, September27, 2013 –Award-winning Australian musician and producer Flume has worked with some of music’s most exciting artists but his newest song features a very different set of collaborators – a band of tablet computers and Intel.

To highlight the creative power of Intel processors inside the world’s latest must have gadget – the tablet – Intel pioneered an inventive music film project in collaboration with Flume, otherwise known as Harley Streten, one of the world’s hottest new creative artists.

Launched today,“Intelligent Sounds”is a brave technological experiment which sees ‘Felix the robot conductor’, a band of tablet-powered band members and their instruments come to life to perform a new Flume track created specifically for this purpose.

Each ‘member’ of Intelligent Sound’s tablet band was programmed with synthesized notes and triggered to play through on cue, while robot arms were per-programmed to hit the required notes in time with the final song.

Jayant Murty, Intel’s director of brand strategy and integrated marketing for the Asia Pacific, said the short films designed to be an entertaining light and sound experience and also to encourage viewers to consider the technology which is at the heart of their tablets.

“It is common place to have tablets play your music but it’s rare to have tablets create them. Intel technology transforms these devices from tools for consuming content into innovative instruments that allow for incredible self-expression,” he said.

Murty said Intel has a proud 45-year history of innovation, bringing incredible performance to computing devices with its world-class engineering and continues to do so with its processors designed for tablet devices, delivering amazing mobile experiences.

Flumesaid the“Intelligent Sounds” project was one of the more challenging and enjoyable of his career to date.

“I love the challenge of writing music for a particular projectand a defined theme. I find working within these boundaries inspires, rather than limits, creativity. This project was a great opportunity to showcase what can be achieved when technology, innovation and creativity come together,” he said.

Fans can view and share “Intelligent Sounds” here and learn more about Intel-based tablets and the making of the video here.

Intel Corporation recently launched the Intel Atom Z3000 Processor Series (codenamed “Bay Trail-T”), the company’s first mobile multi-core SoC and its most powerful offering to date for tablets and other sleek mobile designs. For more information visit the Intel Newsroom here.