Google Will Also Offer 85/15 Revenue Split Claim Sources Complete With No Subscription Requirement
With things slowing down on the hardware sphere, Apple and other companies have finally started to make serious moves towards the software sphere. We saw Tim Cook making moves into China, a fact that caused some stir among Apple's investors, but as Cupertino sees the iPhone's growth finally stagger, notebooks and software are two key arenas that it needs to pay special attention towards. To that effect, the company's recent enlargement of the App Store's profit share to developers follows nicely in line with this year's developments, and now we're learning that Google might have similar plans for its developers and the Play Store.
Google To Offer Similar 85/15 Profit Share To Play Store Developers But With Added Incentive
When it comes to a mobile gadgets, you can divide what a device has to offer neatly along two halves. Both the software and hardware ends when combined manage to deliver premium performance; an equation that we've seen Apple get right in the past with impressive results. Regardless, the majority of the world's population still continues, and will continue to, use Android, simply due to the availability of the hundreds of different hardware offerings which support the operating system.
That being said, after Apple's earlier announcement that its developers on the App Store will now be receiving 85% of overall profits, after user has remained subscribed to the said app for at least one year signaled the company's increasing dependence towards software as a source of revenue, now its being said that Google will be making similar moves as well. Re/Code is now reporting that One Mountain View will be offering a similar 85/15 split for its developers. This however, will not be coming with the requirement of a user's 12 month subscription, with the profits being available to developers straight away.
Furthermore, while Apple's policies related to app profits tend to be quite stringent, Google, known for its lax approach gives developers quite a bit of room when it comes to the collection. Its also been making several developer friendly changes recently as well, which allow them to monitor their app's performance metrics, popularity variables and more. So looks like the software end is finally receiving some much needed attention, as hardware's influence begins to fall behind.
With WWDC headed our way, and Android N's successful launch, as most manufacturers wait for 10nm to hit the shelves next year, we're expecting software to take up its share of the workload. But, news about Google's 85/15 hasn't been confirmed as of now, so Apple does seem to have the advantage momentarily. While Google might have the largest market share, Cupertino's App Store is the one where the most expensive purchases are made, so it'd be interesting to see how developers respond to these changes. We'll keep you updated. Stay tuned and let us know what you think in the comments section below.
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