GameStop: Nintendo Switch is Selling Out “Within Hours”; Demand “Incredibly Strong”

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Mar 27, 2017
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According to retailer GameStop, the Nintendo Switch is selling like hot-cakes and the platform is selling out within a few hours in stores.

That’s what GameStop’s Chief Operating Officer, Tony Bartel, said during the company’s most recent financial earnings call. Talking about gaming revenue projections for 2017, the retailer expressed to be cautious to be too optimistic, but the Switch has been selling incredibly well since its launch earlier this month. This was also confirmed by GameStop’s CEO, Paul Raines, who added that attach rates for the Switch have been amazing. “We have had a very successful launch so far with high attach rates of software particularly Zelda and related add-ons”, Raines said. “The Switch has provided a dramatic lift in traffic in-store”, he added.

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If the retailer is to be believed, Switch sales have been so strong, that it’s been selling out within a few hours following replenishments. “As Paul said we are also pleased with the recent Switch launch”, Bartel said. “We have had multiple replenishments since the launch, all of which have sold out in hours”, he stated.

When asked about the Switch’s potential of broadening the market beyond traditional Nintendo fans, Bartel stated that they will likely be chasing supply for Nintendo’s platform throughout the entire year. “I’d say two things, first just the demand is incredibly strong”, he said. “As soon as we get into our stores, it’s out within hours. “We anticipate that we’re going to be chasing supply this entire year. The other thing is that every game that’s out there is to add over 5.5 attach rate to this, signifies there is a lot of people are finding this a great platform and they’re picking up anything they can and we have almost one to one attach result.”

Nintendo already stated that the Switch is the company’s fastest-selling Nintendo platform to date. As covered last week, GameStop also appears positive about Microsoft’s upcoming Scorpio Project, Xbox Scorpio.

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