Disappointing iPhone X Sales Reveal That the OLED Business Might Increase, but in the Future and Certainly Not Right Now

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Mar 2

OLED panels are hailed as the future of smartphone displays because of their wide range of benefits, which includes high-level illumination and battery-friendly characteristics. Samsung and other suppliers led from the front by upping their production of OLED.

The Korean giant eventually became the only producer of the iPhone X’s OLED panels since the tech company could only produce the level of quantity and quality that Apple required. Unfortunately, with Apple having reduced iPhone X production, there is a surplus in supply and Samsung is attempting to find new clients for its high-quality OLED displays.

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It is safe to say that the release of the iPhone X did not cause the OLED boom that analysts thought it would cause and this is despite Apple recording the highest quarterly revenue ever.

2019 Expected to Be a Better Year for OLED Panels – iPhone X Not Being Abandoned but Expected to Get Sold Till Next Year

Apple will be releasing the iPhone X Plus and iPhone X successor this year. Both of these devices are expected to come with OLED display tech, which will no doubt be made by Samsung and other manufacturers. Samsung will once again be the primary supplier due to the number of resources it has but the reality is far from promising right now.

Universal Display Corporation, the company that licenses OLED intellectual property, fell to its lowest levels in five months. In addition, other phone manufacturers are not opting to switch to the new display technology because the costs are astronomically high. For example, the LG flagship that is expected to be announced in June will be relying on an advanced LCD display that is going to be less costly than an OLED panel, but more efficient than a standard IPS LCD screen.

In addition, other manufacturers might avoid this screen due to a significant number of problems such as burn-ins, inaccurate color reproduction, and color changes. However, 2019 is expected to be a better year for the display, according to Sidney Rosenblatt, who is Universal Display’s Chief Financial Officer. OLED tech might improve further as cost cuts and production increases become more evident.

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At the same time, microLED could also become a real threat down the road, as it is similar to OLED and has fewer drawbacks. It is already being used in some high-end TVs and is brighter and more energy efficient than its counterpart, with chances of burn-ins being severely reduced.

Is OLED going anywhere for now? Definitely not, but its future looks uncertain for now, despite the optimism from other executives.

Source: Bloomberg