Brexit May Cause The OnePlus 3 To Lose Its Price/Performance Advantage


The aftermath of the Brexit saga have left markets quite unpredictable, particularly on the European side, and this might change the overall outlook for the Snapdragon 820 powered OnePlus 3. Here’s how.

OnePlus 3 Price Might Increase Due To Currency Fluctuations – Company Advises To Make The Purchase As Soon As Possible

The smartphone industry is one of the earliest victims of the event, and in anticipation of a future price hike, you can expect that OnePlus 3 will lose its appeal amongst consumers in the United Kingdom. After all, in order to remain profitable, the company will definitely have to increase its prices. Keep in mind that this turn of future events is not guaranteed, but OnePlus has recommended potential buyers to make their purchase as quickly as possible.

This advice will pay well for both parties, as OnePlus 3 will be able to sell more units, and consumers will potentially be able to save up quite a lot if they act now. The company’s head of marketing in Europe, David Sanmartin explains the situation below:

“Currency fluctuations are not your fault, nor our fault but if we sell at a loss, the simple fact is that there won’t be a OnePlus in the future.”

OnePlus 3 (14)

One reason why OnePlus manages to sell its smartphones are affordable prices is because these handsets are sold near to the actual manufacturing cost of the device, resulting in profits being extremely thin. Potential buyers will have to act quickly otherwise the price hike might kick in and that inflated price tag might end up discouraging users.

As for the hardware specifications, OnePlus 3 sports a 5.5-inch Optic AMOLED display, and gives off a 1080p resolution. We are glad that the company stayed its hand from incorporating a QHD display, all for the sake of battery life. While we are disappointed that the company only placed a 3,000mAh cell inside the non-removable housing, OnePlus’ Dash Charge technology will allow the smartphone’s battery to charge from 0-60 percent in just a matter of 30 minutes, which is kind of like how Qualcomm’s Quick Charge 3.0 functions.

OnePlus 3 (1)

The company did incorporate 64GB of UFS 2.0 storage, which will come in handy when you want to record 4K footage at 30FPS. Apart from recording footage at the granddaddy of all resolutions, OnePlus 3 also comes with a 16MP Sony IMX298 camera sensor, and for those that don’t know, this is the same sensor that is present at the rear side of Huawei Mate 8, the previous generation flagship.

Do you feel that purchasing a OnePlus 3 will be the smarter move in the UK? Let us know your thoughts immediately.