Best Buy Stops Selling iPhone X After ‘$100 Premium’ Backlash From Consumers
Looks like people were not happy about Best Buy’s decision to sell the iPhone X at a $100 premium. The outrage and the electricity that filled the air has forced the retailer to take back its decision on how it is going to be selling the flagship.
Now You Will Have to Purchase the iPhone X the Traditional Way From Best Buy
Best Buy spokeswoman Danielle Schumann explains that due to extreme levels of noise caused by consumers and the media, they will be selling the iPhone X units in the traditional pattern.
“Although there was clearly demand for the un-activated iPhone X, selling it that way cost more money, causing some confusion with our customers and noise in the media. That’s why we decided a few days ago to only sell the phone the traditional way, through installment billing plans.”
Best Buy also explains why it ended up charging customers a $100 premium for selling the iPhone X.
“Many customers told us they like to buy a phone that is not ‘activated,’ meaning it does not come with a carrier contract. This may be because they broke a phone and want to replace it or are on a company plan and not allowed to upgrade. To accommodate this, we gave consumers the choice to buy the iPhone X through installments plans with carriers or buy it outright, unactivated.”
After dropping the iPhone X sales, it does not mean the online retailer will stop offering the bezel-less smartphone, but you will need to purchase it using installment billings.
For some, the outcry actually worked out in their favor, but it could also mean that they will be receiving their units a little later in the year.
Do you think Best Buy did the right thing by switching to an installments billing plan? Tell us your thoughts down in the comments.
News Source: Bloomberg