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New Apple TV 4K Goes Official With 4K HDR Support

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Sep 12, 2017
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Apple has just announced the much-awaited upgraded Apple TV set-top box, and it now comes loaded with 4K Ultra HD support. It has got powerful hardware that delivers stunning 4K videos.

The new Apple TV 4K comes with much more powerful hardware than its previous model, and it comes integrated with an A10X Fusion processor (the same SoC that powers the current iPad Pro). There is 3GB of RAM on the new Apple TV 4K that makes the CPU twice as fast as the previous model. This new hardware ensures seamless playback of 4K content at up to 60 frames per second. It goes without saying that the new Apple TV 4K brings Apple into the realm of competitors like Roku, Amazon, and Chrome that are already delivering 4K content.

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With the new Apple TV 4K, the company is boasting Dolby Vision and HDR10. These two high dynamic technologies bring brighter colours alive on your TV screen. The best part is that Apple is bringing leading studios onboard to ensure availability of diverse 4K video content on the iTunes Store. For Apple customers who have already purchased eligible movies in HD, it will automatically get upgraded to 4K HDR at absolutely no extra cost. Now that’s what we call a stellar deal, right?

Apple overhauled the entire UI and made it available in the 4K resolution. The new upgraded Apple TV also comes geared with gaming capabilities that will satisfy the gamer in you. With 4K support, gaming on the console becomes a lot more appealing. The graphic performance has enhanced manifolds, thanks to the A10X chipset onboard. At the event, Apple also showed a new exclusive game “Sky” that’s coming to iOS and Apple TV this winter.

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Pricing and Availability

The new and improved Apple TV with 4K HDR starts at $179 for a 32GB version and $199 for the 64GB version. Pre-orders will begin on September 15, and it will start shipping on September 22.

In addition to announcing the new Apple TV with 4K HDR support, the company also revealed that it is bringing the TV app to more countries outside the US. The TV app will now be available in Canada and Australia, later this month. Other countries, including France, Germany, Norway, Sweden, and the UK will get the app by the end of 2017.

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