Looks like Apple's making some big moves when it comes to its music streaming service. The Cupertino company, known for poaching big names has struck once again. Previously, Apple had managed to lure away Mercedes-Benz;s R&D head to work on its very own electric car dubbed as Project Tesla. And today, it's managed to strike at BBC Radio 1 and has managed to gain the services of veteran music DJ Zane Lowe.
Apple's been known to have been spending quite a bit of time on its music streaming service that will most likely see a launch this summer. Lowe's addition to the team will end up bringing his 12 year music experience, gained by his time spent at BBC Radio One, which can be said to be one of the most popular music channels around. Apple has already been working with Beats' and its music app, and has announced that the company's streaming service due this summer will integrate Apple and Beats' technology into one single package.
But that's all speculation as Lowe's official functions over at Apple are still yet to be known. He will be performing his last show on March 5th and is widely known and respected for promoting fresh, new talent. A team of Dr. Dre, Jimmy Lovine and now Zane Lowe could end up working wonders for the much hyped about music streaming service. Apple is reported to be no longer satisfied as a distributor of music and wants a bigger piece of the pie. Lowe has said that he is excited with his future at Apple. His statement reads as follows: "The station has allowed me to share incredible music with the country’s best music fans. I’ve loved every minute of it. Exciting times lie ahead."