Apple Will Release A Major iPhone Upgrade Every 3 Years, Will Ditch Tick-Tock Release Cycle


A report out of Japan claims Apple will release a major upgrade to the iPhone after every three years, unlike the tick-tock pattern it has been following since 2007, in which a major refresh is dropped into the market after every two years.

Moving To A Three-Year Refresh Cycle Means The iPhone 7 Won't Be A Major Upgrade

Apple follows a tick-tock release pattern when it comes to iPhone releases. The 'tick' signifies a major iPhone reveal, such as the iPhone 6, whereas the 'tock' bit signifies an evolutionary upgrade without major external changes with major focus on internal ones - the iPhone 6s for instance. Apple has been following this pattern since the release of the original iPhone and it has become an understood fact that the company will keep on doing so in the future. But today, it seems as though Apple is breaking away from its tick-tock cycle and will rather adopt a three-year refresh cycle, according to a report from Nikkei.

Apple will likely take three years between full-model changes of its iPhone devices, a year longer than the current cycle. In a typical two-year term, fall 2016 was supposed to see a major upgrade. But the changes on the model to be launched this autumn will be minor, such as improved camera quality.

Moving to a three-year refresh cycle means that the iPhone 7 will not be a big upgrade compared to the iPhone 6 and 6s, with improvements lying in the camera department mainly and polishing an already-existing design. And quite frankly, it seems as though this report has some serious substance, as leaks pertaining to the iPhone 7 have revealed very minor changes to the overall design.

The reason for moving onto a three-year refresh cycle is also explained in the report:

The move is largely due to smartphone functions having little room left for major enhancements. A slowing market is another factor.

The report also states that the upcoming iPhone 7 will feature improvements in the camera department, battery as well as water resistance. Apart from that, the larger of the two handsets will feature even more improvements in the camera department, allowing users to snap even better photos using 'correction functions.' The headphone jack will also make a dramatic exit from the iPhone, as noted in previous reports as well.

We will wait for more leaks to further confirm this news, but given that many different sources have already corroborated different reports already, it seems as though the iPhone 7 will be a modest upgrade, not a major one.

Maybe we'll see something groundbreaking next year? Highly likely so if today's report is to be believed.