Apple Is Working On A Snapchat-Style Video Sharing Social App For Launch In 2017


A report from Bloomberg suggests that Apple is prepping to go head-to-head with Snapchat and Instagram by developing its own video sharing social app. The company's motives is to target younger audience and generate greater revenues in the services industry. Apple is said to acknowledge the fact that social media apps adhere to most time spent on an iPhone.

Apple's Video Sharing Social App To Be Launched In 2017, Said To Carry Serious Video Editing Tools

Apple is looking to grow into the services sector as its hardware sales have slowed down followed by a modest update year for its iPhone lineup. An average user spends 50 minutes a day on Facebook and 30 minutes on Instagram. This means that the following sector has immense potential for growth.

The growth of Apple’s hardware business is slowing and Chief Executive Officer Tim Cook is looking to the company’s services business, such as the App Store and iCloud storage, as a way to generate increased revenue. Apple has failed to successfully launch social-media services in the past, including an iTunes-focused social network called Ping in 2010. Now as Snapchat and Facebook’s Instagram and Messenger apps grow atop Apple’s iOS mobile operating system, Apple is seeking to create its own features to remain relevant, particularly for younger users.

Apple's video sharing social app will focus on short and fun videos with easy to use controls and operations. The app will allow users to record videos, apply filters and drawings to the media and share it with friends. This is more or less similar to what Snapchat and Instagram Stories has to offer. The current development process suggests at one handed use of the app and that users will be able to record video, edit and upload in less than a minute. We're not sure if this would be the key potential feature to convince users.

Apart from the fun app experience, Apple is also said to be bringing some serious video editing tools to the table. This comes in as the company has hired the same team who developed Final Cut pro and the iMovie software. Moreover, Apple has also hired the former president of a video production company who will lead the project with his expertise in the field.

The release date for Apple's video sharing social app has been targeting 2017. Nonetheless, Mark Gurman suggests that the final decision has yet not been made and it will depend on whether the app sees the daylight. However, this is not the first time that Apple has developed any social-related features. The company has previously developed 'multiple social-related features' out of which not a single was released.

One system that has been tested and still may launch in the future is a bolstered version of the “proactive assistance” functionality. The current implementation, bundled into iPhone software since 2015, recommends points of interest, contacts, and apps based on location and time of day.

As of now, Apple's 2017 launch of the unnamed app can be pushed back indefinitely so we may suggest to take the news with a grain of salt. Nonetheless, if by any mean Apple's video sharing social app makes it to the public, it will be interesting to see what features are part of the platform.

This is it for now, folks. What are your thoughts on Apple's video sharing social app? Do you think it's a good move to focus on software at this point as the company's hardware isn't reaping as much profits as it used to? Share your thoughts in the comments.