AMD: The Radeon R9 390 and 390X Aren’t Rebadges – New Power Management uArch, Higher Bandwidth and 8GB vRAM

The AMD Radeon R9 300 series launched officially a few days back and consisted mostly of re-badges. The generally accepted Industry definition of a GPU rebadge is when the same silicon is put into a new graphic card with the same or different name. AMD has however, given a clarifying statement (via VRWorld) claiming the R9 390 Series (X and non-X) are not rebadges due to reasons given below.

AMD Radeon R9 390_OfficialA slide from the R9 300 Series Press Deck. @AMD Public Domain

AMD: the R9 390 and R9 390X are not rebadges, feature hardware and software upgrades

The chip featured in the graphic cards in question is codenamed Grenada. Grenada is basically a better binned and more efficient revision of the Hawaii silicon. It is essentially the same chip with the same fundamental architecture, albeit a more optimized version. However, the following points do have atleast an ounce of merit in them:

AMD is pleased to bring you the new R9 390 series which has been in development for a little over a year now. To clarify, the new R9 390 comes standard with 8GB of GDDR5 memory and outpaces the 290X. Some of the areas AMD focused on are as follows:

1) Manufacturing process optimizations allowing AMD to increase the engine clock by 50MHz on both 390 and 390X while maintaining the same power envelope

2) New high density memory devices allow the memory interface to be re-tuned for faster performance and more bandwidth
· Memory clock increased from 1250MHz to 1500MHz on both 390 and 390X
· Memory bandwidth increased from 320GB/s to 384GB/s
· 8GB frame buffer is standard on ALL cards, not just the OC versions

3) Complete re-write of the GPUs power management micro-architecture
· Under “worse case” power virus applications, the 390 and 390X have a similar power envelope to 290X
· Under “typical” gaming loads, power is expected to be lower than 290X while performance is increased”

To be fair, the Radeon R9 390 isn't really a re-badge of the R9 290 since there was never an 8GB version of the R9 290. The R9 390X on first sight does qualify as a textbook rebadge. However, there is something in AMD's clarification that begs to differ. Red states that the GPU power management micro-architecture was "completely re-written". If that is true, then technically, you cannot call Grenada a strict rebrand. You can't, strictly speaking, call it a brand new silicon either and hence our dilemma. If you are going by the norm that has been followed uptill now, Grenada would tend to qualify as a rebrand.

In AMD's defense however, there are certain hardware/software changes in the new chip that would put it at the periphery of something that isn't Hawaii. To cut this rather confusing story short, the R9 390 series 1) has a more efficient architectural revision of Hawaii 2) has higher memory bandwidth than Hawaii and 3) has a better power management micro-architecture than Hawaii. Since we are mostly dealing with interpretation and definition of the word "Re-Badge" I will not conclude with any concrete answer, rather leave it up to the readers to decide for themselves whether the flagship lineup of the Radeon R9 300 series is a rebadge (of the R9 290 Series) or not.

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