Goodbye Google, Say Hello To Alphabet – Advertising Giant Announces Massive Restructuring

The unthinkable just happened; Google's founders, Sergey Brin and Larry Page have just announced one of the most drastic decisions as co-founders of the advertising tech giant. Without getting in to the boring details, Google has been switched to being a subsidiary of a company called Alphabet. Alphabet is going to be the parent company of the former, with Sergey Brin serving as the president of Alphabet while Larry Page will be the CEO of the company. Now that Google is left without a CEO, who is going takeover the company’s operations? You’d be surprised over the answer.

Sundar Pichai Is The CEO Of Google While The Co-Founders Will Be Spearheading Alphabet

According to the Press Release present on Google’s official blog titled ‘G is for Google’, the new CEO of Google, Sundar Pichai has been given the following responsibilities:

“It is clear to us and our board that it is time for Sundar to be CEO of Google. I feel very fortunate to have someone as talented as he is to run the slightly slimmed down Google and this frees up time for me to continue to scale our aspirations.”

As for what Alphabet is, the following description describes the firm:

“What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead. What do we mean by far afield? Good examples are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity). Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related. Alphabet is about businesses prospering through strong leaders and independence. In general, our model is to have a strong CEO who runs each business, with Sergey and me in service to them as needed. We will rigorously handle capital allocation and work to make sure each business is executing well. We'll also make sure we have a great CEO for each business, and we’ll determine their compensation. In addition, with this new structure we plan to implement segment reporting for our Q4 results, where Google financials will be provided separately than those for the rest of Alphabet businesses as a whole.”

Pichai’s previous responsibilities were being the head of Android, along with Google’s other services such as Chrome. With his elevated position, he will definitely have his work cut out, particularly where the security of the mobile operating system is concerned. With our recent findings, it was discovered that hackers can gain sensitive information from Android running smartphones, including stealing their fingerprint data. This kind of threat will be thoroughly unwelcoming to the smartphone user, since he/she will have to discard their current phone if they want to prevent the risk of getting hacked again.

However, with Android M’s imminent launch, we should expect that more security contingencies will be incorporated in to the platform, discouraging hackers from tapping in to the environment of the mobile operating system. Let us see what Pichai has planned for us in the coming months. Stay tuned for more updates.




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