YouTubers Will No Longer Make Money Until They Hit 10,000 Lifetime Views

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Apr 6, 2017
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YouTube has introduced a slew of new features recently, and now it is the time to throw in some new guidelines for the YouTubers. In its latest announcement, the video streaming giant has revealed that its Partner Program won’t let YouTubers make money from ads until their channel has minimum 10,000-lifetime views.

This news could be heartbreaking for the new YouTubers who have set goals to make video creation as their source of income. The budding creators would not make any moolah until they reach the minimum threshold of 10,000 views. To recap, YouTube launched its Partner Program for everyone so that it will attract new YouTubers, contributing new video content. We won’t be exaggerating facts to say that this program helped YouTube in becoming the top video streaming platform.

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However, with this program, YouTube also attracted some bad contributing factors involving upload of copyrighted content. The new policy will help YouTube in identifying the plagiarized content. From now on, YouTubers won’t make a penny until their channel hits 10,000-lifetime views. YouTube believes that the minimum view policy would give it enough time to identify the legitimacy of a channel and award them compensation accordingly. YouTube considers that the minimum requirement is not too tough to reach, which means that it won’t discourage new creators from creating a channel.

In a blog post, Ariel Bardin, YouTube’s VP of product management, writes:

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In a few weeks, we’ll also be adding a review process for new creators who apply to be in the YouTube Partner Program. After an uploader hits 10k lifetime views on their channel, we’ll review their activity against our policies. If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.

Admittedly, the new policy would assist the platform in identifying authentic uploaders. It would act as a line of control for plagiarisers. YouTube also expects the new system to allow them enough time to assess if the channel is abiding community guidelines and advertiser policies.

Recently, YouTube received backlash from its advertisers for showing their ads on extremist videos. The video streaming service has also moved towards identify offensive content in a better way. It would be interesting to see how well creators respond to the new Partner Program guidelines.

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