Ubisoft Looking To Support Its Games For 5/10 Years, Won’t Sell DLC That Complete The Experience Anymore

Francesco De Meo
Posted Nov 22, 2016
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Ubisoft is not exactly known for being a publisher giving away extra content for free, but it seems like the publisher is rethinking its older approach so to keep players engaged in their latest titles for longer, as revealed in a recent interview.

Speaking with Games Industry, Ubisoft’s VP of live operations Anne Blonder-Jouin confirmed that the publisher is looking to support its games between five and ten years and to offer careful monetization to keep players engaged as long as possible.

“Monetisation is something we have to be very careful about, and my team is in charge of that and making sure we find a right balance.”

Interestingly enough, Anne Blonder-Jouin also talked about content that might feel compulsory for gamers, confirming that Ubisoft will not longer sell DLC that will complete the experience.

“If I take an analogy of an amusement park, you can go through all the rides, but then you can also go to the shop to buy some food or merchandise or whatever… regardless of whether you spend in the shop, you’re still part of the whole experience. Nobody is making you buy if you don’t want to, but it is another way to have a different entertainment experience. If you’re with your kids, and there’s a toy you want to get, we will make sure it is an extra experience. It won’t be the case if you don’t buy it then you can’t do anything else.”

“It wouldn’t work if it was about making it compulsory for gamers. No more DLC that you have to buy if you want to have the full experience. You have the game, and if you want to expand it – depending on how you want to experience the game – you’re free to buy it, or not.”

Ubisoft’s new model is definitely working for Rainbow Six Siege, so it will be interesting to see how it will be applied in the future in games with a strong multiplayer component, such as the soon to be released Steep.

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