Tim Cook: Who Buys A PC? iPad Pro Will Replace Notebooks For Many People

Uzair Ghani
Posted Nov 10, 2015
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Apple’s ginormous 12.9-inch iPad Pro will be available for pre-order starting tomorrow, with in-store availability set for later this week in 40 countries. Apple of course, is excited about the launch, with Tim Cook, CEO of the company itself, talking about a bunch of interesting nuggets regarding the new tablet, while also taking a jab at the PC.

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Tim Cook: “Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people.”

In a fresh new interview, CEO Tim Cook revealed that the iPad Pro is going to replace the desktop and notebook for ‘many, many people.’ That’s a bold claim to make given the fact that the iPad has seen a dip in sales every quarter in the past year. The man himself also questions the fact that why would anyone want a PC anymore, as more and more people are doing simple tasks on their smartphones these days.

“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?”

“Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones,”

Tim Cook further goes on to reveal two market segments the iPad Pro is being aimed at: the creatives and the music lovers.

“if you sketch then it’s unbelievable..you don’t want to use a pad anymore,”

“the sound system and speakers are so powerful that the iPad appears to pulsate in one’s hands when one plays a video.”

Since the launch of the iPhone 6 Plus and subsequently the iPhone 6s Plus, many different sources and analysts believe that a larger smartphone means that people wouldn’t buy an iPad mini. On this very same topic, Tim Cook didn’t shy away at all, and said so himself that people wouldn’t buy an iPad mini if they have a larger smartphone in hand, while also going on to say that the demand wouldn’t necessarily fall to zero when it comes to the company’s smaller tablet.

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ipad pro

The remarks passed by Tim Cook himself are rather interesting if you glance at them at least once, which goes on to show that the company is confident about the product that they have made. But, of course, the real test will surface when the iPad Pro spends a couple of months, or at least a quarter in the market, revealing the uptake of the device by the people who ‘might’ want to use it.

Given its $799 asking price tag for the entry level model, the iPad Pro is not a cheap device by any means, and also, if you’re going to grab the device with an Apple Pencil, add $99 on top of the already blown up price tag of the tablet itself.

Let’s wait and see which side of the fence the horse sits down.

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