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Swatch Expected to Roll Out Apple Watch Rival With a Custom-Made OS

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Mar 17, 2017
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Android and iOS have been dominating the mobile operating system market, and nothing seems to have changed as far as their wearable counterpart platforms are concerned. Swatch is aiming to break the momentum of this onslaught, and because Apple Watch happens to be the most popular wearable out there, the watchmaker will turn to that wearable with its own smartwatch offering.

Upcoming Swatch Smartwatch Said to Be Running Its Own Custom-Developed OS Coupled With Better Battery Life

Swatch Group AG is said to be developing a new operating system that is bound to rival watchOS and Android Wear and will be incorporated in the company’s own timepiece. The wearable will be branded under the company’s Tissot subsidiary and a model is expected to arrive around the end of 2018. According to a report from Bloomberg, it will be able to connect to other wearables and objects as well. According to Swatch Chief Executive Officer Nick Hayet, the technology used in the upcoming Tissot smartwatch will use battery efficiently and will protect data better.

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“There’s a possibility for wearables to develop as a consumer product, but you have to miniaturize and have an independent operating system.”

Unfortunately, there are many people who do not share the same enthusiasm as Nick Hayet. Luca Solca, an analyst at Exane BNP Paribas who follows the luxury industry is skeptical about the latest move that Swatch is going to take.

“I’m not convinced. People use smartwatches expecting to use the same apps they have on their mobiles. A proprietary operating system defeats the object.”

Swatch is also willing to supply third parties with the operating system so that more wearables can be released and a more competitive ecosystem can be made. Right now, the best possible integration is being done by Apple’s watchOS. Since it uses its own hardware and software, the experience is a seamless one. And while Android Wear 2.0 has come a long way, the lack of improved hardware means that products like LG Watch Sport are often times unable to keep up with the software.

Do you think that Swatch will be able to provide something competitive down the road? Let us know your thoughts right away.

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