Sony: No Price Cut Incoming For PS4 – “It Can Be Dangerous” For The Market

Posted 1 year ago

Not all news is good, If you’re waiting for another price cut for the PS4 in order to buy the console you better stop waiting. It seems like there won’t be any further price cuts according to PlayStation UK MD Fergal Gara, at least who thinks that such a competition benefits no one. In such a race for increased discounts no one really benefits apart from the customers and this type of a competition does more harm than good to the gaming market.

PlayStation UK MD – “Any Price War Can Be Dangerous “

The Xbox One and PS4 consoles, initially priced at $499 and $399 respectively have recently been on discount as low as $300 and the PlayStations UK MD thinks that it is damaging to the market if such a competition goes on and has announced that there will be no further price cuts on the PS4 consoles. The price of the Xbox One has gradually fallen down to $349 while the PS4 still sells for a Retail of $399.

Talking to MCV, Fergal Gara said:

“Any price war in any sector in any market can be dangerous. If there is a race to zero, who wins from that? We are proud that we managed to launch at a very competitive price, and demand has held up very strongly for PS4. Therefore, our RRP on day one is our RRP today. Yes, there are promotions that offer consumers better value from time-to-time, but it’s great that we managed to start at such a great price and it has held well.”



There is also some good news on the game development side as the UK PlayStation MD said:

“The good news is that the ability to stick to timelines will improve as people get experience of the hardware under their belts. I have been hearing stories from around the industry that give me assurance that developers have got a better grasp on things, so we will be in increasingly good shape.”

Where at one end, PS4 can afford to issue such statements, the Microsoft’s Xbox One console still trails behind the Sony’s PS4. There is a lot of tough competition in the market and it all depends on the exclusives where Sony has been a bit ahead of the Xbox One’s curve for me. But with upcoming titles like Quantum Break, the Microsoft’s Xbox One cannot be ruled out just yet. There is still a long way to go for any console to be called a clear winner in this competition.

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Source: MCVUK

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