Samsung’s ISOCELL Is Company’s Image Sensor Brand That’s Expected to Be Present in Future Devices – Could Take on Sony’s Dominated Market

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Jun 29
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While Samsung was already known for making its own camera sensors, today it has introduced its new image sensor brand named ISOCELL. ISOCELL comprises up of several sub-brands that will be catering to different forms of mobile devices, which could signify that apart from reducing dependency on other manufacturers, Samsung is also looking to become a big supplier for other manufacturers.

Samsung’s ISOCELL Brand Features a Total of Four Image Sensor Categories – Each Possibly Catering to a Different Smartphone or Mobile Device

ISOCELL was initially introduced in 2013, but it looks like Samsung will finally be able to bring the technology to a wide range of smartphones and mobile devices. While the following has not been confirmed, it is more than possible that a slew of Galaxy Note 8 shipments will feature image sensor technology from ISOCELL, while the rest of the batch features sensors from the likes of Sony, which is enjoying a dominant market share in the smartphone market for camera sensors.

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Ben Hur, Vice President of System LSI marketing at Samsung Electronics states that Samsung will continue to bring innovation in camera technology for smartphones.

“Samsung ISOCELL is a brand that represents the essence of our leading pixel technologies. We expect the ISOCELL brand to help consumers easily acknowledge and confide in camera performance as well as overall quality of the device. With our advanced image sensor technologies, Samsung will continue to bring innovation to cameras used in smartphones and other applications.”

There are a total of four categories of the ISOCELL brand, each with their own unique attributes and with these attributes, they can be incorporated in a wide-range of smartphones that feature different sizes and design languages.

ISOCELL Bright sensors deliver bright and sharp images with high color fidelity and reduced noise in low light environments

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ISOCELL Fast sensors provide fast autofocus onto still or moving objects even when dark

ISOCELL Slim sensors adopt the smallest pixel sizes available in the market at 0.9-1.0um, yet produce high quality images for the slimmest devices

ISOCELL Dual sensors can be mixed and matched in various combinations on consumer devices to bring about features demanded in the latest dual camera trend

The timing of introducing an image sensor brand is more than just plain coincidence, as the Galaxy Note 8 announcement is only a few months away. This is definitely looking to be an exciting year for mobile devices.

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